Pompea, a leading Italian and international company in the underwear and hosiery market, asked Connexia to support its rebranding as a leading brand of trendy comfortwear with quality products suitable for everyone and environmentally friendly, towards a multi- subject creative campaign through different media.

Connexia created a multi-channel strategic campaign – digital, print campaign, PR and social media – featuring four of Pompea’s product lines: underwear, tights and the two brand new Comfort Size and Eco-friendly collections. The campaign express “The Real Comfort”, a new payoff with which the company wants to underline how, despite life being complicated, changeable and busy, taking it easy is actually not that difficult: all you need to do is wear comfortable clothes that make you feel at ease.

Positioning, strategy, creativity, video production, social media management, influencer marketing activation, PR activites, media campaign, data and seo activities.