Define a digital strategy for the launch of the new Gel Massage product line.

The creative heart of the campaign is a testimonial provided by popular TV presenter Giorgio Mastrota, known throughout Italy for his popular home shopping ads and his signature “thumbs-up”. Then followed the development of creative storytelling with a playful and original tone of voice, to explain the various features of the products and the roll-out of communication resources to be used for the digital and social adv campaign, playing on the now famous “thumbs-up” of the testimonial.

Users reached: 1.7M
ThruPlay: 132k