To bring people closer to CONAI, the National Packaging Consortium, by raising their awareness of the importance of recycling and the circular economy and by reinforcing their environmental awareness.

We conceived and produced “I Riciclati”, 4 episodes of branded content in which, using objects made from 6 different materials (steel, aluminium, paper, wood, plastic, glass), three celebrities, Joe Bastianich, Martin Castrogiovanni and Ludmilla Radchenko, share their personal stories and how they were able to “recycle” themselves in a different profession, linking the concept of a circular economy to their personal life stories.

Total views: 1,850k
Total impressions: 5,930k