To support Fastweb’s commitment to the annual LILT Pink Ribbon campaign and to raise women’s awareness of the importance of prevention and early detection of breast cancer.

Together with Fastweb we built a communication plan for the brand’s social properties, in line with the brand’s CSR policies. The special communication initiative sees Fastweb “suddenly wearing pink”, from TV commercials to the website and its social media channels, to make its commitment immediately visible. Because #InsiemeSiamoPiùForti #TogetherWeAreStronger.