To celebrate 25 years of the National Packaging Consortium, which ensures that European recycling targets are met in Italy, CONAI asked Connexia to create a creative campaign in order to communicate its key message: packaging is a resource not a waste, and, thanks to recycling and recovery processes, it can be reborn, thus helping to protect the Planet.

Connexia used the art world to amplify the message, creating a photo gallery entitled “Renaissance for the Environment: with the art of recycling, packaging becomes a masterpiece.” Materials were featured in 14 Renaissance-inspired shots and a modern twist, while art curator Ballario narrated the parallels between Renaissance art and recycling through a branded content. The exposition went from virtual to real at the Rimini 2022 Meeting.

Creativity, Branded Content, Photo Gallery, Exhibition, Media Campaign