Neinver

Neinver Italia sought support from Connexia to strengthen brand awareness of the Vicolungo outlet center in Milan, contributing to the foundation of a positioning project that will continue into 2025.

Connexia conceived and implemented a brand activation, featuring QRMen—fun and unpredictable characters who roamed the streets of Milan, challenging passers-by to photograph the QR codes they carried.

This engaging and interactive game allowed participants to win gift card prizes redeemable at the stores of Vicolungo The Style Outlets.

Creativity
Activation Design and Implementation