Create an integrated campaign to celebrate Christmas and 100 Years Anniversary of Panettone Originale Motta.

“What would you offer at Christmas if Motta hadn’t invented Panettone Originale 100 years ago? A big nothing, a nice cabbage, a blessed broad bean, a saw…”.

This is the concept of the Christmas campaign of Panettone Originale Motta. Three tv commercials, eight digital films, one dedicated editorial plan, a website restyling: an integrated campaign that uses an ironic tone of voice to say that there would be no Christmas as we know it without Panettone Originale Motta. Because “it’s more Christmas with the Originale.”