Coccodì
Campagna “È fresco e si sente”
ASK
Convey awareness of animal welfare and respect for animals by explaining the key values of the company and its products: freshness and quality.
WORK
To promote the traditional quality of Coccodì eggs we opted for an unusual approach and used ASMR (Autonomous Sensory Meridian Response) to create a video with the potential to evoke unusually vivid and enjoyable sensory effects. Online on Facebook, Instagram and YouTube, the Coccodì campaign transformed the preparation of simple egg-based recipes into an extraordinary sensory experience that amplifies the senses of sight and hearing.
RESULT
FACEBOOK
Video views: 1,051,172
Reach: 1,500,000
YOUTUBE
Video views: 722,558
Impressions: 4,472,370
INSTAGRAM
Video views: 682,660
Reach: 1,484,748
