Collistar, a leading cosmetics company and part of Bolton Group, asked Connexia to launch and promote Attivi Puri products, a complete line of skincare products that can be combined for a customized routine.

Connexia, together with Collistar’s Creative Director and the production company Enormous Film, has created the communication campaign around the concept of “Italian Essence of Beauty“. The campaign starring Alessandra Mastronardi, the famous Italian actress, tells the story of an ideal day spent in Milan starting with the beauty ritual and accompanying the actress in every moment of the day. The concept wants to tell and convey a beauty that is a feeling of well-being that enhances inner and outer beauty.

Creativity, strategy, social media content.