LEGO Minifigure Factory


LEGO Italy has launched the Lego Certified Concept Store for San Babila in Milan, the first store in Italy to host the Minifigure Factory, designed to celebrate and stimulate the creativity through the customization of the iconic LEGO Minifigure in your own image.  LEGO Italy asked Connexia to create and develop the creative campaign.


Connexia created and developed the creative campaign for Lego Italy’s social media channels, bringing the unmistakable mini-figures to life in a 60’’ content with an ironic and engaging storyline. The video embodies the set of values shared by the brand and Connexia: creativity, innovation, and inclusivity.


Communication Strategy
Video production

  • Communication Strategy

  • Creativity

  • Video Production