Ostello Bello

Strategy & Social Guidelines


Ostello Bello, the innovative generation of hostels founded in Milan in 2011, asked Connexia to support the optimization of the social presence of the brand and hostels in Italy – Milan, Como, Rome, Genoa, Florence and Assisi.


First of all Connexia conducted the assessment of the social channels in order to identify opportunities and areas for improvement. Afterwards, Connexia developed a channel and content strategy, defining social guidelines and a content map to align the brand Ostello Bello with the social presence of each hostel.
Moreover, Connexia developed a KPI measurement system.


Brand identity, social media presence, social guidelines, content map, channel & content strategy, KPI measurement system.

  • Channel & Content Strategy

  • Social Guidelines

  • KPI Measurement System