Design and produce Global Press Première, the world’s biggest annual press event for the Japanese motorcycle brand.

As the strategic partner, for the eighth year in a row, of the Japanese company’s annual Global Press Première, we devised and developed a creative concept based on the “Keep on REVVING” slogan, to highlight the passion for speed, the constant thrill seeking and the brand’s appetite for discovery and travel. The creative idea underpinned all the event production activities, social media coverage & media partnerships.

700 guests, including international media, Yamaha distributors and VIP guests.
3 mega-screens video-projected at 16 metres to tell the story of the different “worlds” of Yamaha.