25 January 2018 – Connexia, the Doxa Group’s data-driven creativity agency and one of the top multichannel communication players, confirms the strategic choice made and extensively tested in 2017 by investing in new young talents: joining the agency is the creative duo of Matteo Sozzi, Art Director, and Giovanni Adamo, Copywriter, who will both work under Creative Directors Anna Vasta and Adriano Aricò.

Born in 1988, Matteo Sozzi graduated from Rome’s Academy of the Arts and New Technologies and began working in the world of communication in Rome in 2011 before moving to Milan where he worked as an Art Director for Saatchi & Saatchi from 2012 to 2016. This is where he began his creative partnership with Giovanni Adamo, a Creative Copywriter with the soul of a video editor and ten years’ experience working in some of Milan’s most prestigious creative agencies, first at Publicis Italia, then JWT and Verba DDB, before heading to S&S.

After a short spell in Cayenne, Matteo joined Connexia with a professional bag packed full of all the many brands with which he had worked: Lancôme, VISA, Škoda, Ducati, KIA, Poltronesofà, Media World, Carrefour, and Whirlpool to name but a few.

And Giovanni’s list of big names is just as long, having worked with brands of the calibre of Audi, Honda (motorcycles), Indesit, Nestlé, Vodafone, Nokia, Carrefour, Brembo, Jägermeister, Vorwerk, Bulgari, Garnier, Bayer, Kraft Foods, Parmalat, Bolton, and so the list goes on.

“Connexia continues to back creativity and talent, and we’d like to offer a warm welcome to Matteo and Giovanni,” said Paolo D’Ammassa, the CEO of Connexia. “We have absolutely no doubt that these two new professionals, who have joined us a couple of months after another creative duo Renata De Rosa and Emiliano di Leno, will provide significant contributions to the growth of the agency’s creative flair and dimension. They have already fitted right in to Connexia’s Creative division, creating value with originality and uniqueness for the integrated communication projects in which they are involved.”

“Matteo Sozzi and Giovanni Adamo were met by an atmosphere of vivacity and perpetual, tireless, enthusiastic movement. This is a great time for Connexia at the moment: we’re experiencing an intense period of constant growth that attracts every possible type of talent – creatives, social, analytics, and techies – and this motivated us to invest in the multitude of driven, passionate professionals who have joined our agency over the past year to ensure we always do our best.”