March 21st, 2022 – Ostello Bello, an innovative generation of hostels founded in Milan in 2011, now a hospitality industry leader offering over 1,000 beds across Italy and Myanmar, has chosen marketing and communications agency Connexia as their brand’s strategic social media channels consultant in Italy.

Working under client director Marta Bensi, the Connexia team is tasked with setting out social media presence guidelines for Ostello Bello and developing the brand’s content and channel strategies, focusing on the social media accounts of two facilities in Milan in particular (including the iconic Piazza Duomo hostel), as well as those in Como, Rome, Genoa, Florence and Assisi/Bevagna.

“We’re really pleased to announce our collaboration with Ostello Bello” says Massimiliano Trisolino, Strategy & Creativity Managing Partner at Connexia. “At a time that’s far from simple for the entire Hospitality industry, Ostello Bello remains an innovative enterprise, which has achieved growth by revolutionising the very concept of the hostel and the hostel experience. We’re set to match that, supporting the brand in developing a promotional roadmap for their content, channels and social media marketing.”

“Every one of our Hostels, 24 hours a day, 365 days a year, is a source of content inspiration” says Marco Ficco, Digital Manager at Ostello Bello. “That’s the great thing about people from all over the world sharing spaces and experiences. We’re looking for a way to get those who aren’t there with us at that moment involved in that quirkiness of being together in a hostel. To do this, we felt the need for support in developing a content strategy for our social media channels, and we’re delighted to have chosen Connexia which, right from the start, has proved to be our perfect partner, appreciating the off-the-cuff nature of our content, shaping it and bringing order – without it losing any of its sparkling freshness – within a flexible and effective strategy and publishing system.”

“My relationship with Connexia at this point is long-standing, through different markets, companies and people” says Raffaella Lebano, General Manager at Ostello Bello. “It’s always great when those on the same journey as you are often the same people, with a unique ability to embrace new tones of voice, media and shared inspiration.”