18 November 2019 – HoMedics, a leading US brand in the health and wellness sector, has appointed Connexia to run the launch of Pureté +, the beauty device designed to analyse the skin and create a personalised skincare routine.

From November, Pureté + has been promoted through a digital campaign involving Google and the brand’s Facebook, Instagram and YouTube profiles. The Special Guest & Tester is Martina Luchena, a well-known influencer and long-established ambassador of the brand.

All video content (hero video, tutorial and bumper), as well as the photographic and video content for the Instagram and Facebook profiles, has been designed to showcase the innovative features of Pureté + and how it is used. The digital and social campaign is complemented by digital PR activities to maximise product visibility for the target audience.

“Our collaboration with Connexia, already our creative partner for social media, PR and digital PR activities, continues to grow. – says Dante Cesaro, Marketing Director of HoMedics – “Pureté + is a focus product for our company. With this special project we want to share a great opportunity with our creative agency and our brand ambassador Martina Luchena, to communicate the launch of an innovative product that will revolutionise the skincare routine for Italians”.

 “The new digital campaign for Pureté + encapsulates the creative agreement with Homedics – says Massimiliano Trisolino, Connexia’s Managing Partner for Strategy & Creativity– Product communication can no longer do without the skill of creative storytelling that’s consistent and suitable for distribution on various channels”.