19 February 2020 – Connexia , an independent marketing and communication agency, and  BVA DOXA , a leading market research and analysis company, host the  15th “WAKE UP INNOVATORS” event, part of series focusing on digital culture, science, innovation and disruptive communication.

“Social Innovation: from a nice-to-have to a need-to-have“. This first talk in 2020 will be with Lucia Dal Negro, co-founder and CEO of De-LAB S.r.l. Italo Marconi, Chief Innovation Officer at Connexia will moderate, further exploring the issue of Social Innovation. This will include looking at initial theoretical approaches from the world of European development policy to considering concrete impacts on CSR, brand reputation and the internationalisation of corporate ethics.

Discussion will centre on examples of projects and services which target low-income communities and marginalised actors while applying Inclusive Business and Social Innovation models. The evolving role of private profit within society will also be considered in terms of moving beyond merely generating profits to actively creating measurable value — including social value– in communities.

 

WAKE UP INNOVATORS
Wednesday, 26 February
Time: 8:30 to 9:30
@Terrazza Connexia
Via Bartolomeo Panizza, 7 – Milan

To Register: wakeup.innovators@connexia.com