8th of March 2021 — After meeting with several big names, Florim, the leading company in porcelain surface production for housing, architecture and interior design, has chosen to entrust Connexia with setting up their new social media management strategy, website and blog SEO operations, and application architecture analysis for comprehensive performance optimisation.

Passion, innovation and sustainability are the key pillar’s of Florim’s history and business operations. Founded in 1962 in the province of Modena, Florim has been able to evolve and expand globally over almost sixty years of business, becoming a market trendsetter with seven different commercial brands, each reflecting — through a singular, unique ethos — a great understanding of design and beauty.

Supporting the company alongside Creative Director Clio Zippel and Customer Manager Stefania Predoti, is a multi-skilled team of strategists and experts in digital marketing, innovation and digital communication. Connexia has been called on to support Florim across several domains, starting with analysing their current infrastructure and providing technological and systemic expertise.

On top of overhauling their application architecture, processes and user experiences, the agency will also take over SEO operations, improving the brand’s position on search engines, their website performance and user experiences on their website and blog, and ultimately devising new management strategies for their social media channels.

“At Florim, we combine design and innovation aiming to continuously improve processes, even inherent ones like communication, which is crucial nowadays for getting the company’s values across. — states Matteo Borsari, Head of Communication at Florim — In times like this of major changes, it’s fundamental to reach out and meet the needs of different target markets in our area of business. This makes having an integrated and consistent technological, creative and strategic approach indispensable. We believe Connexia is the right partner to have by our side as we face new digital challenges, who can  support us over the coming months in developing our extensive, strategic project”.

“The well-rounded consultancy Connexia can offer Florim demonstrates the agency is thoroughly capable of ensuring full support for clients over a wide range of channels and platforms, dedicating a multidisciplinary and highly flexible team to meet specific needs. — commented Andrea Redaelli, Digital Media Managing Partner at Connexia —We’re delighted to have the opportunity to collaborate with Florim on a project that largely encapsulates and complements Connexia’s core activities, and to be able to guide a quality Italian company that’s so focused on beauty, sustainability and innovation, through reviewing their digital and technological property”.

23 February 2021 – Cellularline, the Italian company that is a European leader in the research, development, production, and marketing of technological accessories for smartphones and tablets, has selected Connexia to provide communication consultancy and management of social media properties (Facebook, Instagram, and YouTube) for the brands Cellularline (a reference brand at European level in the market of accessories for smartphones and tablets), and AQL (Audio Quality Lab, a line of products entirely dedicated to mobile audio).

In addition to defining the Social & Content Strategy, the independent communication and marketing agency will also support the Cellularline Group in the production of creative assets and the development of Media and SEO strategies for both brands, with a strong performance-orientated approach.

Thanks to a multidisciplinary team capable of combining creativity and innovation, with the Creative Direction of Adriano Aricò and Anna Vasta and the Client Direction of Elena Piccione, Connexia will aid the company in the creation of dashboards for monitoring KPIs and project results, implementing activities to protect and develop organic exposure for the group’s two brands.

“Faced with such a rapidly-growing market as the market for smartphone and tablet accessories,  which is expected to reach a total value of 47.1 billion dollars in Europe in 2027*, we are delighted to announce our new partnership with Cellularline Group, a company that has been combining innovation and distinctive design for over thirty years, and has managed to follow a significant process of growth and diversification of its portfolio, building a sales network in 60 countries worldwide,” explains Andrea Redaelli, Managing Partner for Digital Media at Connexia. “Connexia will support the company in an integrated strategic consultancy process that includes quarterly steering committee meetings, during which we will discuss the progress of the project and the achievement of objectives and shared targets during the strategic phase”.

“During 2020, we began the process of renewing Cellularline’s brand identity to ensure better alignment with our users’ needs. At the same time, the development and positioning of Audio Quality Lab continues,” explains Alessio Lasagni, Marketing & Digital Director of Cellularline. “The decision to cooperate with Connexia means that we will be collaborating with a partner that can support us in this path of modernisation and amplification of our brands’ potential, as well as the acceleration of online business, which is becoming increasingly central to the strategies of the group”.

8 February 2021 – Networking to tackle and defeat cyberbullying together. This is the aim of the new digital campaign #ConnectedagainstBullying, conceived by Connexia for Fastweb.

On the National Day against Bullying and Cyberbullying, one of the country’s largest telecoms companies is entering the field to reaffirm its commitment against all forms of abuse and aggressive behaviour online.

The protagonist of the campaign #ConnectedagainstBullying – which will be active online from 7 February on the Fastweb social properties – is the INTERNET.

Too often the scene of bullying and harassment, the INTERNET simultaneously offers the best way to combat all forms of bullying online: “networking” turns the scenario upside down, turning potentially toxic situations into an opportunity to educate and prevent harmful behaviour.

And while it is true that cyberbullying is a reality that is part of the web, it is also true that recognising it is an essential part of preventing and combating it.

In this creative campaign, the viewer plays the role of the victim, going through the different forms of “aggression” that can be encountered online: insults, harassment, threats, but also defamation, identity theft, illegal processing of private data.

In the second creative section, there is a complete change of perspective, with the abuse experienced from the bully’s point of view, demonstrating how easy it is to unwittingly contribute to the spread of online bullying and how, whatever the point of view, the phenomenon can affect anyone.

This is therefore a high-impact form of storytelling, which stimulates empathy and identification, allowing users to better understand the problem, its characteristics, and its consequences, and identifies condemnation as the most effective cure to stem the spread of the phenomenon.

Under the creative direction of Anna Vasta and Adriano Aricò, in the #ConnectedagainstBullying campaign a potentially negative context becomes an opportunity to unite online against cyberbullying, allowing everyone to explore the web safely and making the next generation of users more respectful and aware.

Fastweb is also accompanied by athletes from the Nexxt Generation, such as Filippo Tortu and Simona Quadarella, and Fijlkam, who will support the campaign directly from their profiles with ad hoc content.

Link to the #ConnectedagainstBullying campaign:

Tik Tok

IG Feed

Facebook

Twitter

Link to the project presentation for #ConnectedagainstBullying:

Fastweb

4 February 2021 – Following a consultation period involving multiple players, Acer, one of the world’s leading IT companies, has decided to entrust Connexia with its social media strategy and the management of all advertising and social media marketing activities for the brands Acer, ConceptD (an Acer brand targeted at designers and creators) and Predator (a top-of-the-range gaming brand).

With the aim of identifying the most relevant KPIs for monitoring and analysing the results of social campaigns for the three brands within the Group, Connexia will also be developing two personalised dashboards that can provide a real-time snapshot of data and performance.

Under the creative direction of Anna Vasta and Adriano Aricò, and the customer direction of Marta Bensi, Connexia will be working together with Acer to increase the brand consideration of the three brands Acer, ConceptD, and Predator. The strategy will aim to promote user loyalty, involving users and making them an integral part of the social communication strategy within a market that, following the global pandemic, has seen a significant increase not only in terms of online purchases and online gaming, but also in sales of PCs and notebooks, which grew by 79% in 2020 in Italy (source: Context).

“We are delighted to be collaborating with Acer as one of the most important players in global innovation to define a creative strategy and effective communication for Italian social properties,” explains Stefano Ardito, Chief Growth Officer at Connexia. “At such a historic time, when the demand for technological devices is clearly growing and competition within the sector is getting stronger, we are ready to support Acer in the construction of its social identity and an increasingly relevant online community through the integration of creativity and strategy, based on a data-driven approach and our passion for technology.”

“The decision to collaborate with Connexia for the management of our social media channels was informed by the need to increase the awareness that users have of our brand today through a more effective and innovative positioning,” comments Tiziana Ena, PBU and Marketing Manager at Acer Italy. “Our customers are at the heart of our communication strategy, and we want to communicate with them directly, interpreting their requirements and responding with technological solutions that meet their daily needs”.

30 September 2019 – Some dilemmas have haunted society for centuries: “who are we?”, “where are we from”, “how can breakfast be so delicious yet light?” … and it is on this seemingly incompatible pairing of deliciousness and lightness that Connexia based the new Motta Buondì campaign which airs on 29 September.

The star of the ads is Enza: if voice assistants are now our best buddies in daily life, Enza is the first example of… “artificial stupidity”, who does not simplify our lives and has no answers! Unable to understand how breakfast can be both delicious and light, Enza becomes a real nuisance to the family in the ads and concocts endless “paybacks” for anyone who fails to answer her continually repeated question. Lights switch on and off until the bulbs blow, songs blare out at top volume, a litany of defiant acts: the more the family ignores her question, the more vindictive Enza becomes, using home automation to launch her pathetic attacks.

But there is a very simple answer to Enza’s question: Buondì is the real delicious and light breakfast, and “her” family knows this only too well as that is what they have for breakfast every morning!

The witty, desecrating tone for which Motta Buondì communication has always been known is back in full force in the brand-new integrated multisubject campaign devised by Connexia, produced by Mercurio Cinematografica and planned by PHD Media which will be broadcast on the main television networks between 29 September and 26 October following the teaser phase developed online starting from 20 September. In addition to massive digital and TV coverage, the planning also includes broadcasts on the radio and Spotify.

The irritating, petulant “artificial stupidity” will also feature online and on social media: Enza and her never-ending question will be on Motta Buondì’s Facebook, Instagram and YouTube pages, where users can catch up with her latest “vendettas” and interact directly with her. The social campaign was curated by Connexia’s Media House from the creative idea through to production.

A group of web influencers will also be involved in further increasing the campaign’s online visibility. They will help Enza to solve the “delicious and light breakfast” conundrum via engaging, fun content. The influencer marketing operation has been developed by the Noesis Group, which also handled the support PR activities.

“The artificial-stupidity-proof contest” will also be run while the campaign airs:, by purchasing a promotional packet of Motta Buondì between 26 September to 30 January 2020 consumers can take part in the contest with a chance to instantly win three prizes a day – an annual subscription to Spotify Premium and a “Mighty Vibe” music player for a total of 210 annual Spotify Premium subscriptions and 210 Mighty Vibe music players. They can also collect points to go into the final classification with a chance to win one of the twenty-five Mighty Vibe music players on offer.

All consumers need to do to take part in the contest is to buy a packet of Motta Buondì with details about the promotion, register or log in with their details on the Buondi.it website, enter the code and take part in the instant win contest to immediately see if they are one of the lucky prize winners. Each code played by 30 January 2020 also corresponds to a point to get them into the final classification and get one of the twenty-five 25 Mighty Vibe music players.

Catch Motta Buondì ─ the only artificial-stupidity-proof breakfast! ─ on TV and in the shops now!

26 September 2019 – Connexia presents Extreme Respect, the new brand value film from Save The Duck in which Everest is climbed with complete respect for animals for the first time ever in the history of mountaineering. This truly extraordinary joint story belongs to the top 100% animal-free padded outerwear brand and the vegan mountaineer Kuntal A. Joisher, who is the first man to ever climb the world’s highest mountain without wearing any products of animal origin. And he did it wearing a Save The Duck suit, the only one of its kind to have ever climbed so high.

The Indian vegan mountaineer Kuntal A. Joisher approached Save The Duck to ask the brand to make a suit exclusively for him that respected his ethical beliefs but would also allow him to climb Mount Everest in complete safety and comfort. Save The Duck accepted the challenge to make a suit without any materials of animal origin that could withstand the temperatures on the world’s highest mountain and so the studies, research and testing began. Inspired by this unprecedented experience, Save The Duck created its Fall/Winter 2019-2020 collection of outdoor wear fuelled by technological innovation.

The expedition ended on 23 May 2019 – precisely a month after climbing the North Face of Mount Everest – and Connexia made a docufilm about Kuntal’s and Save The Duck’s adventure: a story of shared values, respect for all living things, and passion. Connexia worked with the production company Piraña Films to coordinate shooting which took place on the Dolomites in January 2019. The data-driven creativity agency also handled the social communication strategy and press campaign and managed the advertising budget.

“This film represents the purest essence of Save The Duck: we started off with the mission to create animal-cruelty-free products and our commitment to safeguarding animals and the environment is fundamental to us,” said Nicolas Bargi, the CEO and founder of Save The Duck. “Connexia successfully provided the best possible portrayal of our company’s spirit, helping us to tell the story of Kuntal A. Joisher and his dream. We weren’t the first to be contacted, but we were the only ones happy to take on the challenge, a challenge that involved designing a completely new product that didn’t even exist at the time. We were passionate about this adventure; it filled us with pride and we are really happy to have played a key role in this unique endeavour with Kuntal.”

“Save The Duck is a unique company that looks at the world through innovative, curious, and impassioned eyes and is always on a quest to find new ways to help safeguard animals and the environment,” said Paolo D’Ammassa, the CEO and founder of Connexia. “So we are well aware of what a huge responsibility it is to convey the brands values of choosing to be 100% animal-free, making modern yet ethical products, and taking on projects that are in keeping with the brand’s value system.”

20 September 2019 – CONAI, the National Packaging Consortium, has chosen “Made in Connexia” creativity to convey the importance of recycling and explain the circular economy to consumers. Three celebrities from the restaurant, sport and entertainment worlds – Joe Bastianich, Martin Castrogiovanni and Ludmilla Radchenko – use objects made from six different materials (steel, aluminium, paper, wood, plastic, and glass) to tell their stories and how they “recycled” themselves when they changed jobs. The campaign aims to bring CONAI closer to people, while raising their awareness and explaining a concept as vast and complicated as the circular economy in an easy-to-understand way.

Recycling and its perceived value is increasingly more common, but all too often it is not backed up a full understanding of how individual initiatives can have a positive impact of the environment. This is why CONAI felt the need to find a fun way to explain the circular economy and how it connects to people’s personal stories. The branded content devised by Connexia uses life events of three famous people, all of whom have undergone positive, successful transformations, as inspiration and ideally wishes to connect the second career of the three star testimonials – Joe Bastianich, Martin Castrogiovanni and Ludmilla Radchenko – with the lifecycle of each individual type of packaging which is recycled and then transformed into something new thanks to the circular economy.

And so thanks to the creative direction of Adriano Aricò and Anna Vasta we have “The Recycleds”, four episodes of branded content devised and produced by Connexia in which Joe Bastianich, Martin Castrogiovanni and Ludmilla Radchenko explain how previous experience can play an essential role in transformation on CONAI’s social channels and also on their own properties between 26 June and the end of the year. The campaign’s stars are “interviewed” by six objects that have all been made from material recycled from six different packaging materials. The campaign wraps up with a video featuring the three testimonials explaining how we can spread the word and about the entire lifecycle of the six materials and how the circular economy works.

“Branded content is an increasingly more important and popular communication lever that has enabled us to use original storytelling to explain concepts that are not always easily understood or seemingly relevant to the public, such as recycling and the circular economy,” explained Massimiliano Trisolino, Connexia’s Managing Partner for Strategy and Creativity. “Thanks to the videos devised and produced by Connexia Media House, our in-house production company, we have successfully increased people’s understanding of CONAI and helped them to see it as a bearer of positive messages. We have planned a four-step activation model for the year that gradually brings people closer to CONAI and its messages, and helps to build a relevant path that produces greater social awareness and reasons why everyone can do something concrete to protect the environment.”

One of the campaign’s stars, Joe Bastianich, explains the essence of the campaign’s messages, “Recycling (and knowing how to recycle) is a vital part of life today. Recycling has never been such a crucial issue as it is today, an issue we should all take very seriously. The earth, our planet, does not have unlimited resources and now is the time to start giving it the respect it deserves, starting with small gestures. That’s why I decided to work with CONAI so I can help to get this message across. It would be wonderful if we could all think about what we can do in our everyday lives and … and then do it every day without fail. That is the really difficult part.” 

19 September 2019 – Wheelup, the chain of specialist stores for accessories for motorbikes and clothing for motorcyclists, has tasked Ragooo/Connexia with the SEO optimisation of the brand’s new ecommerce website, the advanced configuration of the measuring and data visualisation platforms, and media planning.

As the brand’s digital partner, the Ragooo/Connexia Digital Media team will coordinate the performance and drive-to-store actions with the goal of helping to strengthen its omnichannel presence. Work began by optimising the new platform and SEO migration for the new ecommerce website, and focuses on monitoring buying behaviour so the user experience can be improved during the phase when consumers approach the brand. To support these activities, Ragooo/Connexia also manages the planning for campaigns on Google, Facebook and Criteo, and monitors and analyses the ecommerce website’s performance and the visits to the brick-and-mortar stores throughout Italy. To do this, the agencies also use a system of dynamic dashboards linked to the online platforms.

“We recognised that Ragooo/Connexia are the best to work with us on effectively defining the digital marketing strategy and managing SEO migration during the launch of the new ecommerce website,” said Alessandro Missaglia, the eCommerce Manager at Wheelup. “We are growing considerably with Connexia as our digital partner thanks to the insights they gain from meticulously analysing our visitors’ needs as these insights help us to keep improving our customers’ level of satisfaction.”

“The addition of Wheelup to our client portfolio helped to consolidate the agency’s expertise in the sportswear industry with a special focus on ecommerce platforms and integrating digital with traditional retail,” said Andrea Redaelli, the Managing Partner for Digital Media at Connexia. “Ragooo/Connexia continues to gain the trust of the sector’s top brands with appointments that cover increasingly more strategic areas which help to improve online positioning and optimise sales performances.”