17 June 2019 – Connexia’s partnership with the Deborah Group continues with 100% all-round creativity. Connexia has devised and created the #EveryDayDiva brand manifesto that celebrates the femininity and uniqueness of every woman for Deborah Milano, which has been at the forefront of Italy’s cosmetics industry and the group’s leading brand for over fifty years.

#EveryDayDiva is the “Deborah woman’s manifesto” and features in a digital ADV campaign that goes online on all Deborah Milano’s social properties on 7 June, and also on Teads from 27 May.

With #EveryDayDiva Deborah Milano stands with every woman in their smiles and gestures so that they can simply be themselves and do their best in any situation.

“#EveryDayDiva stems from a desire to tell the story of the Deborah Milano brand’s values by choosing an emotive, impactful format,” said Malvina Cova, the Marketing Director of the Deborah Group. “The #EveryDayDiva campaign enables Deborah Milano to stand up and say that every woman has a right to look after herself and feel like a diva despite the hectic pace of today’s society and the countless ways she balances her commitments to family, work, friends and leisure every day.

Every year the Deborah Group tests and produces new products featuring exclusive formulas and captivating textures, and thanks to the group’s research laboratories Deborah Milano always offers high-performance products that are completely safe. Everything that today’s women want to create a cover girl look in just a few simple steps.”

“We chose a film that celebrates the uniqueness of every modern woman to convey the values of the Deborah Milano brand,” said Stefano Ardito, Connexia’s Chief Growth Officer. “In the film #EveryDayDiva shows what it means to be a woman today, without any stereotyping, and how women can always feel at their best and effortlessly emphasise their beauty in any situation. We worked hard on the photography to create a production that transmits empathy, closeness, and sophistication against the backdrop of Milan, in a way that is completely consistent with the brand’s values and DNA. The Connexia team handled every aspect of producing the content: from the script to the voiceover in English and Italian through to promoting and planning an ADV campaign on social media channels that was delivered by the entire team, which is now even bigger since the acquisition of Ragooo.”

Link to the #EveryDayDiva manifesto video

12 June 2019 – NAOS, the skincare multinational that operates in 100 countries, has been developing into a customer-centred organisation for a while and is now stepping up the digital transformation of its internal processes with help from Connexia’s innovation team.

 NAOS is now adding the exploration of open innovation approaches to its structured pathway of data strategy, envisioning and transformation of the organisational culture that sets out the roadmap for transforming the organisation into a data-driven company based on a solid data culture.

Helping NAOS with this strategic choice is Connexia’s innovation team led by Chief Innovation Officer Italo Marconi and assisted by Client Director Roberta Croce. They are working closely with Chiara Eleonora De Marco from the Garwood Center for Corporate Innovation at the University of California Berkeley, where Henry Chesbrough created the theory and coined the term “open innovation.”

Unlike the classic process used to innovate and develop new products and organised manufacturing systems, open innovation is based on the assumption that ideas for new products, services or business models can come from inside or outside the organisation.

According to Henry Chesbrough, “Open Innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.” So open innovation is a distributed innovation process based on purposively managed knowledge flows across organisational boundaries, using pecuniary and non-pecuniary mechanisms in line with the organisation’s business model.

According to cultures based on open innovation, “smart” people and entities also exist outside of the company and these can benefit that company. The same can also occur with research and development that originally comes from individuals, research centres or start-ups outside of the company.

Therefore employees can generate value for a company, but so too can companies from other sectors or even competitors.

 “The open innovation approach, of which Procter & Gamble was one of the pioneers, is gradually being used more frequently in even Italy now,” emphasised Italo Marconi, Connexia’s Chief Innovation Officer. “For example, the brand-new concept of “innovability” coined by Enel comes to mind which places these processes in with the concepts of innovation and sustainability.

Connexia is interpreting open innovation with a special, unique focus on the innovation of business models, service models, technologies and methods of relating to consumers and employees within the company.”

Connexia’s approach to innovation involves pragmatism, imagination and efficacy.

The agency’s interdisciplinary workgroup of business, design and technology experts operates with the client’s top management to analyse NAOS’ current readiness for open innovation and define a toolbox of concrete actions that need to be taken to change the organisation.

“The research and culture developed solely within the boundaries of a company are no longer enough to create value,” said Denis Balbo, the Regional Head of Digital Brand Strategy at NAOS. “Thanks to the network, knowledge and innovation travel at increasingly faster speeds. This is also and more importantly why it becomes fundamental to open and be open to new models that give us faster access to information and the market-imposed change while undergoing a transformational process and place a major focus on developing the culture of the people and organisation.”

5 June 2019 – Daikin Italy, the Italian subsidiary of the Japanese multinational and worldwide leader for air-conditioning and heating systems and an entire range of refrigeration solutions has opened the doors to the Daikin Solution Campus, at the new headquarters at Via Ripamonti 85, Milan. This multifunctional space is devised and designed to host events, gatherings and experiences that generate value and inspire innovative projects.

The Take a Breath, Make a Move event, which was held yesterday evening, was an inspirational talk about the circular and green economy and a platform for five thought leaders to speak. Although they come from different industries, they all share the same goal: like the organisers, they want to inspire people to take simple yet concrete actions that will make a difference. A goal that was set out in the very name of the event with an invitation to “stop, breathe and take the first step, make the first move.”

Presenting the event was the humanist and art critic Maria Grazia Mattei, who has been exploring technology as a resource for new creative languages for over thirty years. As the founder of MEET, the international digital culture centre in Milan, and the director of Meet the Media Guru, the event’s content partner, Maria Grazia Mattei guided the speakers through the evening with knowledge and suggestions:

• Danilo Bonato, the managing director of Remedia: “Everyone can clearly see that we need to transition from a linear economy to a circular economy. Research, eco-innovation and investments are critical factors needed to support a transformation that involves financial and institutional players as well as private individuals in a radical cultural change.”
• Luigi Galimberti, the founder of Sfera, Italy’s largest high-tech greenhouse: “Technology produces the best results when it meets the needs of the consumer, the environment and the worker. The Sfera project proves that we can produce more and better when we reduce consumption.”
• Fabio Tentori, the Head of Enel Innovability Hubs for the Enel Group: “Innovation and sustainability are closely linked and influence each other. Enel has established a strategy around this principle and involved start-ups, universities, employees and end users.”
• Marina Spadafora, the cutting-edge fashion designer and coordinator of Fashion Revolution: “The circular economy and innovation will be the driving forces behind the new paradigm of sustainable fashion. The Fashion Revolution project represents an accelerator in this epochal transition.”
• Matteo Gatto, the architect of Expo Milano 2015: “From Expo 2015 in Milan to Matera as the 2019 European Capital of Culture and then to Expo 2020 Dubai: the circular economy can influence the design of big events with a new approach that takes into consideration the entire lifecycle of major infrastructures.”

Architecturally designed to encourage “traditional” educational events as well as opportunities experiential sharing, the Daikin Solution Campus is inspired by the values in which the company invests on a daily basis, namely sustainability, comfort, technology, innovation and design, and features two main spaces that can be put to practical use and also adapted to the experience one wishes to create:

• Kizuna, a place designed to nurture the value of sharing and develop relations with employees, students, designers, the media, and end users or also simply with people who want to know more about the world of Daikin;
• Dojo, the depiction of a perfect “Japanese style” gym in which people can train to achieve excellence. Comprising six rooms, this area is designed for holding training and refresher courses and workshops and will be primarily used by installers.

By incorporating a wealth of branding, innovation, and technology expertise, Connexia has partnered Daikin on the design of the Daikin Solution Campus centre and the creation of an open innovation strategy based on a platform of relations with a variety of stakeholders which is part of a broader, longer-sighted innovation strategy. So the Daikin Solution Campus is the natural choice for holding activities and initiatives aimed at strengthening employee relations, creating training opportunities for clients, and, above all, showcasing the brand’s distinctive values with a busy programme of events for the general public.

27 May 2019 – HoMedics, the leading American brand of home relaxation and wellness products, has appointed Connexia to manage the launch of the TV commercial for the iconic Smoothee, the anticellulite massager that combines two different technologies in one device, vacuum massage (suction) and electrical muscle stimulation (EMS), to offer a fast effective treatment.

Airing between 26 May and 9 June 2019 on the Mediamond circuit’s TV channels, the new HoMedics TV commercial primarily aims to consolidate the public’s awareness of Smoothee and the brand. At the creative core of the campaign is Connexia, which devised and developed the concept, and brought onboard the renowned influencer and a famous brand ambassador Martina Luchena as a special guest and product tester.

“We have worked with Connexia for a long time, and in recent years the agency has become our go-to partner for all our PR and communications on social media channels, another reason why we chose their creative team to work on this special project,” said Dante Cesaro, the Marketing Director for HoMedics. “Smoothee is definitely a focus product for HoMedics as it brings together the two sides of the brand: massage and beauty. We knew that we needed to be very careful about how we launched this product; it needed to be done in an original way that was still consistent with our communication. Yet again this is why we chose with Connexia to get our brand ambassador Martina Luchena to describe the product and its specific features in a new short TV commercial that showcases all of the product’s plus points in just fifteen seconds.”

 “To maximise the impact of the Smoothee launch campaign we decided to combine the originality of the creative idea with personalised storytelling about the brand, which meant we could also build content for the brand’s social properties on Facebook and Instagram.” said Massimiliano Trisolino, Connexia’s Managing Partner for Strategy and Creativity. “We have an in-depth understanding of the HoMedics brand and products so we can effectively interpret the client’s communication and marketing needs and offer creative solutions that are always in keeping the brand’s positioning.”

16 May 2019 – Founded in 1950, the Gabetti Group helped pioneer today’s concept of real estate brokerage services. Following a call for tenders involving four creative agencies, the Gabetti Group appointed Connexia to produce the strategic and creative work involved in devising, developing and managing the social and digital communication campaigns for the Gabetti, Grimaldi and Professionecasa brands.

Renowned for their proven experience in brokerage and consulting services, including redevelopment, insurance, mortgages and specialist technical services, the Gabetti Group’s brands operate throughout Italy and are known for reliably responding to any property market requirement.

Over the years the group has expanded considerably; it now has thirteen subsidiaries covering three lines of business with vertical experience and the option of providing professional services across the real estate business. This unique, distinctive and strategic advantage strengthens the already close intragroup synergies and enables Gabetti’s different brands to propose wide-ranging solutions that can be tailored to meet different requirements.

The Gabetti Group is the agency of choice in some of the most important moments in people’s lives so it is essential that its values as well as the expertise people can rely on when choosing any of the group’s different brands are emphasised. This is why Connexia was chosen to be the creative strategic partner. By working very closely with the Gabetti Group’s in-house communication team, Connexia will devise and produce original content for the social media channels, manage media planning for Google ADV and social media campaigns, and run other innovative digital marketing projects. All this provides incredible organisational support and expertise, which is also boosted by Connexia’s recent acquisition of Ragooo, the digital experience agency and data, search and media specialists.

Connexia outperformed other agencies at faithfully interpreting the values that set Gabetti, Grimaldi and Professionecasa apart from other brands by proposing a targeted focus on content that enhances the value of the networks and offers the end client new ideas while respecting the brands’ communication goals.

“We are ready for a new style of communication that ensures clients appreciate the added value our agency brings to every negotiation by responding to precise needs and to every step of the decision-making process,” explained Stefania Binda, the Marketing and Communications Manager for the Gabetti Group. “We have been in this business for nearly seventy years. Over that time we have changed considerably by adapting our approach and the services we offer and we will keep acquiring new skills and expertise to assist our clients with all their decisions and bureaucratic procedures. Connexia stood out immediately: it had the right vision of the future and as soon as we started working together they understood that we also needed to develop our communication strategy and knew the best way to showcase and add value to the role of our property consultants on the ground and our services.”

“We are very happy that Gabetti Group chose Connexia and enthusiastic about bringing our strategic expertise and creative experience to the table to tackle this challenge with a leading real estate firm,” said Stefano Ardito, Connexia’s Chief Growth Officer. “All our work will be ‘content’ driven; we plan to incorporate the values and skills set specific to each of the group’s brands into the various properties in a unique and original way. First we will build a set of core values shared across the company, then go into greater detail to convey the signature characteristics and hallmarks unique to each brand so that every piece of content is prominently displayed on all channels in the most effective way possible for its respective brand.”

10 May 2019 – The extraordinary power of simplicity and love. The incredible power of a knowing look. The unbreakable bond between mother and child.

These are the values that shaped the film created by Connexia for SAP Italia to celebrate mothers everywhere. Without distinction.

For Mother’s Day, SAP Italia, the Italian branch of the multinational market leader in enterprise application software, has chosen to illustrate its commitment to diversity and inclusion (D&I) in a very natural way by looking at the increasingly more crucial role played by D&I policies in an organisation.

The first multinational technology company to be awarded the worldwide Economic Dividends for Gender Equality (EDGE) certificate for its global commitments in sustaining gender equality in the workplace, SAP chose the day dedicated to motherhood to share its vision for a different today.

Planned by Connexia, the video is online from 10^th May and features “Mother’s Day” ideally embracing all different forms of motherhood which all have one thing in common – unconditional love.

8 May 2019 – Coccodì, Italy’s leading producer of barn, free-range and organic eggs, has appointed Connexia to devise and produce a digital campaign that revolves around the key values that have made the company’s products famous: freshness and quality.

Coccodì has been a byword for freshness and quality in the production and distribution of fresh eggs for over fifty years. Product freshness and quality have always been essential factors for the company, which strives to guarantee both throughout the entire supply chain with a very strict control system. Furthermore, Coccodì is one of the companies leading the way in terms of a new level of understanding and new approach to the importance of animal wellbeing, which is why it has stopped working with battery farms and replaced them all with free-range and barn-style organic farms.

To communicate the quality and freshness of Coccodì eggs, Connexia has chosen a brand-new creative trick using autonomous sensory meridian response (ASMR), a technique that has been particularly successful on YouTube and involves producing videos in which the sounds of various objects are amplified with binaural recording to maintain the 3D sensation of the sound. This means content produced with this method is remarkably effective at evoking unusually vivid and pleasurable sensory effects for the people who are watching and listening.

Thanks to Connexia, a campaign that transforms cooking egg-based recipes into an extraordinary and seductive experience and amplifies the senses of sight and hearing is going online for the first time ever on Facebook, Instagram and YouTube from 15^th April to 30^th June.

“Coccodì has always associated the value of quality with innovation,” said Gianpietro Seghezzi, the Managing Director of Coccodì. “This is why we chose Connexia as our trusted partner to devise an innovative way to help us to communicate our product, its distinctive characteristics and beneficial properties.

As a company, it is vital for us to be able to communicate to our consumers that our products guarantee flavour and authenticity and that we pay a great deal of attention to animal wellbeing and the local area.

We are very happy with the campaigns, which consumers can see on Facebook, Instagram and YouTube. We are delighted that they will enable consumers to experience something as simple and familiar as an egg in such a truly special and original way.”

“Working with Coccodì has been the perfect opportunity for us to let our creative juices flow unconditionally and communicate the simplicity of such an essential ingredient in so many of our recipes with an intense sensory experience,” said Massimiliano Trisolino, Connexia’s Managing Partner for Strategy and Creativity. “We chose to produce the first ASMR-based advertising campaign for Coccodì so that we could communicate the product’s quality and freshness in a really original way on social media channels while also promoting the producer’s high standards of quality and organic preferences to help to position it as the market leader.”

23 April 2019 – Beko Italia, the second largest retailer of Beko branded home appliances in Europe, has reconfirmed its trust in the data-driven creativity agency to manage the Beko brand’s media relations for the Italian market a year after it began its profitable partnership with Connexia.

The key communication objectives have been confirmed: strengthen brand awareness and consolidate brand visibility in terms of B2B and also in the eyes of the end consumer.

At the start of 2019, Beko Italia announced the new mid-long term strategy which revolves around brand uplift with a strong focus on product quality, the innovation that the Global R&D division keeps introducing to the markets, and the prestigious international and local sponsorships on which the brand communication strategy and an “important social cause” rest.

The Beko brand has been involved in two prestigious partnerships since 2014: the international sponsorship as the Main Sponsor of FC Barcelona, one of Europe’s most popular and best-loved football clubs, and the partnership for the Italian market with the chef and television presenter Alessandro Borghese. Both of these were inspirational for the launch of the Eat Like a Pro campaign in 2018, with which Beko helps parents around the world feed their children more healthy food by using great sporting champions as examples of healthy heroes. The end goal is to combat overweight problems and childhood obesity, which is one of the main causes of malnutrition in the world, without having to sacrifice flavour and goodness, as the campaign’s Italian ambassador Chef Alessandro Borghese proves with healthy yet tasty recipes.

“We chose Connexia as our trusted partner to define and develop the brand’s media relations strategy in Italy because it is the go-to agency for communication and the only one that blends data and creativity with technology in an integrated way,” said Francesco Misurelli, the General Manager of Beko Italia. “Over the past year we have established an excellent relationship with Connexia and we know we can always rely on the agency to provide exactly the right consultancy. This is why we are happy to keep working with them and we are sure that this partnership will be a source of many more successes in 2019 for our communication and to strengthen our position on the Italian market.”

“We are really pleased to keep working with Beko and continue being effectively involved in the company’s growth,” said Stefano Ardito, Connexia’s Chief Growth Officer. “Over the past year we have had the opportunity to explore various areas of communication, with a special focus on the brand values that set Beko apart from other brands, such as its wide and varied offering, innovation, functionality, style, quality and sustainability. This set of values will form the core for our messages again in 2019 to that we can guarantee consistency with a communication strategy that has proven to be particularly effective and support the development of the group and the quality of its products with even greater conviction.”

17 April 2019 – DHL Express Italy, the global market leader in international express shipping, has appointed Connexia to tell its story through the countless stories about its “parcels”. Special parcels that are always as unique and priceless for the sender as they are for the recipient. Because DHL is the courier that keeps bonds alive by shipping parcels from one end of the country to the other and delivering all types of goods all over the world, goods that are cherished by their senders.

So what better partner to tell the story of the “symbolic value” of each and every parcel than Casa Surace, the beloved content factory with a rockstar following on social media thanks to its fun videos featuring the relationship between Northern and Southern Italy?

Casa Surace has unwrapped one of its most iconic themes for DHL: THE PARCEL FROM DOWN SOUTH.

“A parcel from down south” is no ordinary parcel or delivery. It’s a bond, a story, whose worth goes far beyond the monetary value of its contents: the cardboard box becomes a message that connects people and DHL is the messenger that makes this connection possible.

The “A parcel from down south” branded content is just the first of three brand communication opportunities that Connexia has designed with Casa Surace to communicate how DHL brings Italy’s North and South close together in 2019.

The video will be available on Casa Surace’s official properties from 17^th April. Its story has a natural flow to incorporate the presence of the DHL brand visually and in Casa Surace’s typical tone of voice without sacrificing the spontaneity of the viral content for which Italy’s most social storytellers are famous. Connexia is also working with Casa Surace on a content format for creating and producing five mini-videos for Casa Surace’s social media channels and Instagram Stories; the second phase of the friendly and emotive communication strategy designed for the brand will introduce the third and final step of the activation towards the end of the year with the production of a Christmas video for Facebook featuring all the themes typically embraced by Casa Surace’s sense of humour to convey the value of the interpersonal connection safeguarded and guaranteed by DHL.

“Every day DHL strives to bring people closer to whatever they hold dear: their roots, friends and family. This is why Casa Surace, which is so closely associated with these themes and adored by Italians, seemed to be the right face to tell the story of our vision of “connecting people, improving their lives” in which we believe so passionately.” explained Simona Lertora, the Marketing and Business Development Managing Director of DHL Express Italy. “By connecting people, DHL plays an important role in improving their lives. Global trade depends on logistics, which means that as a leading company we can contribute real values to society. In fact DHL does so much more than just ship parcels: it delivers prosperity when it transports primary needs goods during environmental disasters, it brings health when it delivers medicines on time with completely secure shipments, strengthens the growth of Italy’s economy thanks to exports and imports, and last but not least it brings joy to the hearts of people when they receive one of our iconic yellow boxes, irrespective of what it may contain, as they know that the real message is “we are near no matter how many miles separate us.”

“The continuing partnership with Casa Surace is a strategic choice for Connexia that lends creative depth and originality to our storytelling and strengthens the target consumer’s awareness of the DHL brand, which in turn strengthens the relationship,” said Massimiliano Trisolino, Connexia’s Managing Partner for Strategy and Creativity. “Casa Surace is one of the influencers with the biggest social audience and by using their branded content we have planned a three-step activation for this year which focuses on positioning DHL as the top-of-mind brand when making a purchase. We chose to start our collaboration with Italy’s funniest content factory with the most established and best known tool on their pages: a video in pure Casa Surace style, a viral video featuring their most famous actors launched on Casa Surace’s FB, YT and IG profiles; we decided to create shareable, tongue-in-cheek content in which the bloggers’ themes correspond with the brand presence so we could have an initial strong impact on Casa Surace’s fanbase, which in turn will significantly and immediately increase DHL’s popularity.”

Institut Esthederm, which harness biology for professional beauty treatments, has appointed the marketing and communications consultancy agency Connexia for the launch of the new Excellage range and the promotion of the bestselling Eau Cellulaire products, a patented range inspired by the skin’s own water content that optimises cellular energy and helps to preserve the qualities that keep skin young and boosts the efficacy of all the company’s treatments.

Analysis of the target’s behaviours, preferences and needs, especially in terms of digital touchpoints, is translated into a concept featuring skin as the star. The “Your story, your beauty” tagline faithfully portrays the brand’s set of values: the story, life and evolution of every woman form stories that can be read in women’s faces and skin. Skin is a layer that separates us from the world, a layer that memorises our entire story. This is why Esthederm has always taken great care of women’s skin by simply “accompanying it” throughout the different phases in their lives without ever overtreating it: to ensure every women remains true to herself, proudly bearing witness to the story her skin has to tell.

With the Your story, your beauty hero video, sponsored on all of the brand’s social media channels (FB, IG, YT and also with video displays), Connexia conveys the brand’s signature values with the story of four women of different ages who look after their skin with different daily skincare routines to suit their different needs.

The result is a four-month digital campaign with editorial control of the social media channels, digital advertising and exclusive branded content designed to back up the brand promise featured in beauty magazines (Marieclaire.it), producing modern communication that is consistent with the multitude of available touchpoints. For social media in particular Connexia has planned the adaptation of video tutorials and product videos to produce a series of formats that explore the purely product-specific aspect to match the chosen concept in continuity with the campaign.

“The Your story, your beauty video and the digital campaign devised by Connexia for Esthederm complete the next important “step” on the digital transformation journey embarked upon by NAOS in 2018,” said Stefano Ardito, Connexia’s Chief Growth Officer. “By implementing an innovative cross-channel strategy, a targeted data strategy, and a vision firmly focused on safeguarding the health and wellbeing of the end consumer, the company aims to fully complete an effective and informed digital transformation.”

The aim of our creative efforts is to give a voice and consistency to the need to innovate the company by identifying and building new ways with which the brand can relate to and connect with its target.”