Digital Marketing and Big Data: the third edition of the IED Milan Specialisation Course starts in March

29 January 2020 – IED Milan presents the third edition of its Specialisation Course in Digital Marketing and Big Data, with a focus on the analytical and operational tools needed to plan marketing and communication initiatives in a digital context. Connexia is a scientific partner of the course, as a communication agency that combines data, creativity, media and technology.
As a pioneer of the data-driven mindset, the company is supporting the project together with NAOS, a multinational within the field of skincare that is renowned for its products from the BIODERMA and Institut Esthederm brands, which is offering two full scholarships for tuition fees.

The course consists of 90 hours of training in the classroom with two weekly meetings in the evenings.

There are three teaching modules – Context and Tools; Data, Strategy and Creativity; and Project Work – offering a focus on the analysis of data and the construction of digitally-orientated creative solutions, through the contributions of two partners who are thoroughly committed to innovation.

Beginning on 4 March and concluding on 9 July 2020, students will have the chance to learn more about tools and how to use strategic and creative incentives to adapt them to digital use and employ them for data analysis.
For the third consecutive year, the scientific coordinators of the course will be Michele Sarzana, Manager of Advertising & the Digital Hub of Fastweb, and Massimiliano Trisolino, Managing Partner for Strategy & Creativity at Connexia..

To apply for one of the two scholarships, please submit your application via the IED platform by filling in the relevant online form and sending an up-to-date version of your CV, together with a cover letter, by 11.59 pm on Tuesday 11 February.
Candidates will be summoned by their Admission Advisor for an on-site interview and winners will be announced on Monday 17 February.

“This year, the course – coordinated by Massimiliano Trisolino and Michele Sarzana – will further develop its focus on data (small and big data, data analysis and data tools) – partly due to the numerous requests we receive from the world of work.
– states Elena Sacco, Director of the IED School of Communication in Milan – During the course, we will be collaborating once again with NAOS, which will allow the students of our Specialisation Course in Digital Marketing and Big Data to experience three projects entrusted to us by the company, with the opportunity of competing for two scholarships that will be awarded on the basis of merit”..

“We have been extremely pleased with the success of the past editions of the Specialisation Course in Digital Marketing and Big Data run byIED, and are very happy to renew our collaboration with NAOS, which will again be providing two scholarships to cover the entire course this year. This is a choice that aligns perfectly with our values. One of Connexia’s key objectives is its desire to invest in people – and especially young talent – for whom we are constantly on the lookout to build and develop multi-disciplinary working teams. – comments Massimiliano Trisolino, Managing Partner for Strategy & Creativity at Connexia – Collaboration between professionals with varied but complementary expertise is the basis of our working model: as a communication agency with a data-driven approach to creativity, we know that data analysis and digital marketing strategies are an increasingly important asset for companies, which is another reason for bringing our experience to the IED course and contributing to the training of new talent”.

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More information regarding the IED Milan Specialisation Course in Digital Marketing and Big Data, commencing on 4 March 2020, is available here.

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“This Christmas, make a gift of the most important values… Nutritional values!” Connexia for UNICEF Italy in the Christmas fund-raising campaign

19 December 2019 – Connexia presents the Christmas fund-raising campaign of the Italian Committee for UNICEF, an integral part of the global structure of UNICEF (the United Nations International Children’s Emergency Fund) , an auxiliary body of the UN that has the mandate to protect and promote the rights of children and adolescents (0-18) throughout the world, and to contribute to improving their living conditions.

The new integrated campaign is based on a question that has a familiar hint of the popular saying: “Do the values of yesteryear still exist?”.

UNICEF’s reply was immediate: “Absolutely, all the nutritional values that are essential for the survival of undernourished children!”.

Iron, calcium, protein, sugar and vitamins are nutritional values present in the therapeutic food sachets that allow undernourished children worldwide to regain weight quickly. Even a simple donation, made with the heart and focusing on the values of love, generosity, and tangible help, is enough to save the life of three million children who are suffering from malnutrition.

This has led to the new digital, digital PR, press and BTL – campaign – devised and adapted by Connexia for all formats and all channels. The video spot with UNICEF’s call to action has been online since October 2019 and will be live until the end of January 2020 on all the brand’s Italian social channels (Facebook, Instagram and YouTube).

In addition to the digital and social campaign, there is a landing page dedicated to the donation process, which serves to provide a clear, simple explanation of what the therapeutic food used by UNICEF consists of, and how one can make the difference and change the prospects of life of children who are currently undernourished. Even greater support has been given to this narrative by involving the popular celebrity, Benedetta Parodi, who, through a digital PR initiative on her IG and FB channels, has helped to give the campaign and the concept greater visibility.

“The campaign we have devised and adapted for UNICEF Italy is the result of a long and important exchange and sharing of values, a four-handed job dealt with taken on by two teams – Connexia and UNICEF – to give form and content to the struggle for survival of millions of children, and to succeed in conveying the importance of giving and raising awareness that it is possible to make the difference, even with a small personal gesture . – according to Stefano Ardito, Chief Growth Officer of Connexia – Here at Connexia, we are delighted to be able to put our creative and digital skills at the service of a cause that is crucial for all those children who are without the essential things they need to live and to survive. Thanks to the collaboration with UNICEF, we are not only doing a good turn, but also have something good to tell.

“In 2018, malnutrition contributed to almost half the deaths of the children aged under 5, which amounted to a total of 5.3 million. Only last year, 149 million children below the age of 5 suffered from chronic malnutrition and almost 50 million from acute malnutrition. – says Paolo Rozera, Director General of UNICEF Italy – These huge figures represent the lives of the children we are committed to saving. But to succeed, we need the help of everyone and for this reason, with the support of Connexia, we want to involve as many people as possible. Because only together can we make the difference.

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Motta Panettone is back on TV and online with its new campaign “È più Natale con l’Originale”

2 December 2019 – What would Christmas be without Panettone? This impossible question sets the theme for the new Motta Christmas campaign “It’s more like Christmas with the Original Panettone”, aired on TV and online from 1 December.

Three 10-second TV ads and eight others, created by Connexia in collaboration with Indiana Production, to illustrate what would have appeared on Italian tables if Motta had not invented, 100 years ago, the Panettone as we know it today, tall and soft. And the answer? It’s simple: sweet nothing!

The story told in the new Motta Christmas campaign, which arrived on screens in December, is that of a family faced with the most traditional of Christmas dinners. In one of the ads we see the mother bringing an empty tray to the table, in another the father slices a large knife into nothing, while the third ad shows the diners trying to bite into…nothing! The look on their faces says it all: what a disappointment without the panettone. Luckily, Motta thought to invent it 100 years ago, and it then magically appears on the tray, in front of the father and in the hands of the guests, putting a smile back on their faces as they start celebrating Christmas properly, because “It’s more like Christmas with the Original Panettone”!

The tone of voice of the Motta campaign becomes even more ironic online, with fun depictions of “nothing” taking the place of the Original Panettone on the tables of Italian homes: eight ads all to be discovered and shared on social media.

To support the campaign, scheduled by PHD Italia on TV and online from 1 December, the intention is also to set up a group of web influencers, tasked by Noesis Group to interpret, each in their own particular style, the claim “It’s more like Christmas with the Original Panettone”.

For Christmas 2019, the website Mottamilano.it – designed and created by Connexia – has also been completely upgraded: a new and intuitive interface to not only showcase all the products that, along with the Original Panettone, will be appearing on Italians’ tables at Christmas, but also to tell the story of the Motta brand in an exclusive flipbook.

The countdown to 25 December has officially started, without forgetting that only one thing makes Christmas truly Christmas: the Original Motta Panettone!

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Connexia launches SEO Defender, the solution for ensuring optimum brand visibility and presence in search engines.

29 November 2019 – Connexia continues its strategy of consolidating its in-house digital marketing skills and is once again investing in one of the agency’s strategic assets in the area of SEO, with Connexia SEO Defender, the home-made solution dedicated to the activities of monitoring, diagnostics and prompt “corrective” intervention for the positioning of individual brands in organic search engine results.

Activities and initiatives launched by competitors, along with advancements in search engine algorithms, can have a significant impact on the organic exposure of a site and, consequently, on its ability to acquire qualified traffic.

SEO Defender ensures protection of the digital asset through an intricate monitoring system, capable of promptly identifying any element of danger, whether imminent or merely potential, to the organic visibility of a brand’s properties, and enables early intervention in order to prevent or minimise the impact.

“SEO Defender is not just a proprietary platform developed by Connexia in-house to offer its clients. It is a complete and integrated solution that enhances the level of advice we can provide in relation to monitoring activities, data analysis and intervention, enabling us to identify, report and correct in an extremely timely manner, implementing all the optimisation activities that are essential for improving a website’s positioning in organic search engine results. – says Andrea Redaelli, Managing Partner Digital Media at Connexia – Following the launch of Audience Tracker in October, we’re continuing on our strategic path of equipping ourselves with proprietary tools, designed and developed entirely in-house, so that we can be increasingly consistent and comprehensive in the support and advice that we are able to offer brands.

With SEO Defender, Connexia offers a service that’s completely in line with the data-driven approach that makes our agency stand out and which steers our creative process. Based on the analysis of each brand’s digital properties, on the target audience’s information needs and on the competitive scenario, we devise strategies to improve the ability to acquire qualified traffic from organic searches, whilst also guaranteeing support as the activities are implemented and constant collaboration as they evolve.”

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“Wake Up Innovators” no. 14 BVA Doxa & Connexia for the culture of innovation. Guest: Cristina Pozzi

21 November 2019 – Connexia, a data-driven creativity agency with a passion for innovation and digital transformation, and BVA Doxa, a leading company in research and market analysis, are pleased to host the fourteenth “WAKE UP INNOVATORS” event, a series of monthly meetings dedicated to digital culture, science and disruptive communication.

“Precision Education? Limits and opportunities of the new, emerging educational models” is the title of the talk that the agency will host at its Milan head offices on Wednesday, 27 November. The main speaker will be Cristina Pozzi, CEO and Co-Founder of Impactscool e Young Global leader del World Economic Forum 2019-2024, while the event will be presented by Italo Marconi, Chief Innovation Officer of Connexia.

A reflection on “Precision Education” and on how Artificial Intelligence and virtual reality have increased, tablet and digital worlds, if placed at the service of education, can have an impact on students, and on the best steps to take to ensure this happens. To deal with a world that is increasingly complex, interconnected and constantly changing, simplification and a codified approach are needed, with the focus on the “person” and individual needs.

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HoMedics presents Pureté +. Connexia runs the launch campaign.

18 November 2019 – HoMedics, a leading US brand in the health and wellness sector, has appointed Connexia to run the launch of Pureté +, the beauty device designed to analyse the skin and create a personalised skincare routine.

From November, Pureté + has been promoted through a digital campaign involving Google and the brand’s Facebook, Instagram and YouTube profiles. The Special Guest & Tester is Martina Luchena, a well-known influencer and long-established ambassador of the brand.

All video content (hero video, tutorial and bumper), as well as the photographic and video content for the Instagram and Facebook profiles, has been designed to showcase the innovative features of Pureté + and how it is used. The digital and social campaign is complemented by digital PR activities to maximise product visibility for the target audience.

“Our collaboration with Connexia, already our creative partner for social media, PR and digital PR activities, continues to grow. – says Dante Cesaro, Marketing Director of HoMedics – “Pureté + is a focus product for our company. With this special project we want to share a great opportunity with our creative agency and our brand ambassador Martina Luchena, to communicate the launch of an innovative product that will revolutionise the skincare routine for Italians”.

“The new digital campaign for Pureté + encapsulates the creative agreement with Homedics – says Massimiliano Trisolino, Connexia’s Managing Partner for Strategy & Creativity– Product communication can no longer do without the skill of creative storytelling that’s consistent and suitable for distribution on various channels”.

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Connexia takes “Wake Up Innovators” to Rome. A comparison of creativity and culture of innovation.

15 November 2019 – Connexia, a data-driven creativity agency with a passion for digital transformation, after the opening of its offices in the Italian capital and the acquisition of the digital experience agency, Ragooo, in spring this year, has decided to talk about its creative expertise, the culture of innovation and disruptive communication in the Roman edition of “Wake Up Innovators”, a series of periodically held meetings that are already a well-established event in Milan.

“Wake Up Innovators” is a gathering of pioneers of innovation and communicators who want to discuss and examine the topics of digital transformation, with the support of the know-how and competence of major experts in the sector. The first appointment for the Roman edition is set for Monday, 18 November, starting at 6:00 p.m. at Binario F, in via Marsala, 29H.

As Guest Speaker,Alberto Di Minin, Ordinary Professor at the Institute of Management of the Sant’Anna High School of Pisa and Research Fellow of the Berkeley Round Table on the International Economy, will talk about “The paradox of innovation. How to construct the future of marketing and communication”, presented by Italo Marconi, Chief Innovation Officer of Connexia. There will be a discussion on the need of innovation to sustain the development and success of a company. In particular, the key elements necessary to maintain a balance during the process will be dealt with: respect for opponents, change management, the pursuit of a strategic approach, and focus on the results. Other speakers are: Manlio Ciralli, Chief Sales, Brand & Innovation Officer Italy, Eastern Europe, MENA of The Adecco Group, Luigi Maccallini, the Person-in-charge of Next Innovation at BNL – BNP Paribas Group, Alessio Cantoro, Chief Marketing Officer of Immobiliare.it and Carla Sangiorgio, Communications and Public Affairs Director Italy and Spain Johnson & Johnson.

“The appointment with Wake Up Innovators is now already a well-established event in Milan and we are sure that, also in Rome, it can become an important opportunity for meeting and discussing with the greatest experts of innovation”, according to Paolo d’Ammassa, CEO di Connexia, who adds: “Training and information, above all with regard to their digital and innovation content, are areas in constant evolution, and it is crucial for anyone who deals with communication, both outside and inside complex organisations, to monitor both and to look for inspiring opportunities to exchange thoughts and views. It is with this spirit that we are launching the series of meetings in Rome of Wake Up Innovators, in the firm belief that we can contribute to a greater awareness of the ongoing change and the instruments for keeping it under control”.

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Connexia is the new creative agency of UNICEF Italy. The mandate is for all the fund-raising campaigns.

12 November 2019 – The Italian Committee for UNICEF that forms an integral part of the global structure of UNICEF (United Nations International Children’s Emergency Fund), a subsidiary body of the UN that is mandated to protect and promote the rights of children and adolescents (0-18) throughout the world, as well as to contribute to improving their living conditions, after a competition in which 4 agencies participated, has identified Connexia as its creative partner for the main fund-raising campaigns in Italy.

With the aim of making a major contribution to the transition from storytelling to storydoing, under the creative direction of Adriano Aricò and Anna Vasta, Connexia is working on the interpretation of the value purpose of UNICEF, taking care of the brand communication and promoting the credibility and the tangible impact that the work of UNICEF has on the lives of millions of children worldwide. In line with the fund-raising strategies, the creative approach will aim to place the focus on the donator throughout a path that involves acknowledging and becoming aware of the personal role and capacity of each person to bring about real and positive changes. Because even a single gesture can make the difference.

Emphasising the concept of “acting consciously”, storytelling becomes real, values come to life and commitment becomes action. Each single donation thus assumes a totally new meaning, which is emphasised by reaching solid, concrete and tabgible objectives.

“We are extremely pleased to start working with Connexia, which interpreted our competition brief in an original and creative way”, according to Chiara Aluffi Pentini, Marketing & Fundraising Director of UNICEF Italy. “We have chosen Connexia for its vocation for data-driven creativity and because the people we met transmitted their energy and their ability to listen to our needs”.

“Connexia is extremely proud to be able to accompany UNICEF Italy in this venture. We have already set to work with the first integrated campaign for Christmas (prints, BTL, OOH, videos, digital and social), which aims to reach the widest possible target, and we feel we have a personal vocation and commitment towards this”, says Paolo D’Ammassa, CEO and Founding Partner of Connexia. We have also applied the same approach to the new Pigotta campaign, one of the most successful fund-raising campaigns of UNICEF Italy, which this year is supporting education for young girls in Niger”.

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13th “Wake Up Innovators” With BVA Doxa & Connexia, for the culture of innovation. Guest: Paolo De Caro.

21 october 2019 – Connexia, a data-driven creativity agency with a passion for digital transformation, and BVA Doxa, a leading company in market research and analysis, are hosting the 13^th “WAKE UP INNOVATORS” event, a series of monthly meetings dedicated to digital culture, science, innovation and disruptive communication.

This time, on 29 October, the talk will be entitled “HR and talent in digital transformation”, where Paolo De Caro, Head of People Development at Enel Global Digital Solutions, will be exploring the impact of digital transformation on the Human Resources sector.

Moderated by Italo Marconi, Connexia’s Chief Innovation Officer, this will provide an opportunity to reflect on what we understand by “talent” today, and on the most effective levers that can be used by companies to attract it, cultivate it, retain it and regenerate it. A “compass” to guide us through current trends, with one eye on individuals and the other on the impact on business.

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GLOBALHealthPR® Welcomes Connexia, Italy’s Leading Data-Driven Communications and Marketing Agency

24 September 2019 – GLOBALHealthPR (GHPR), the world’s largest partnership of independent health and science communications agencies, today announced the addition of Milan-based Connexia as its newest member. The partnership with Connexia reinforces GHPR’s strategic presence across Europe, helping to address demand for deep insights and seamless execution across a critical region in the health and life sciences sector.

Founded in 1997 by Paolo D’Ammassa, Connexia is Italy’s top independent and fully integrated data-driven marketing and communications agency with a strong focus on the healthcare sector. Connexia aims to enhance the way companies connect and engage with customers by incorporating a wealth of branding, innovation and technology expertise and, has become the go-to strategic partner for brands across the globe.

“GLOBALHealthPR is incredibly excited to partner with Connexia, a like-minded agency with a legacy of success and innovation in Italy,” said Tim Goddard, President of GLOBALHealthPR. “Paolo and his team have built a forward-looking, strategy-first structure backed by a fully integrated service offering that is perfectly positioned to respond to the ever-changing needs in the communications and healthcare landscapes.”

Specializing in public relations, branding, digital and social media marketing, web and mobile app development, as well as content marketing and management, Connexia is comprised of 130 highly skilled, insightful professionals who can look at the market and its demands, devise positively disruptive solutions, and rethink how they convey and advertise brands.

“The past decade has seen a tremendous amount of evolution in the healthcare and communications industries, not only in Italy, but also across Europe and the world,” said Paolo D’Ammassa, Chief Executive Officer of Connexia. “Our team has been at the forefront of this innovation, by strategizing and leveraging digital tools to build integrated solutions for our clients that inform, compel, educate and impact key stakeholders. We are thrilled to join this dynamic partnership, which will perfectly combine our local soul with the GLOBALHealthPR network’s international power.”

Italy’s diverse geographic, socio-economic and healthcare landscapes are reflected in its 21 distinct regions. Consequently, the country sees a high degree of local variability in terms of medical care, spending, reimbursement decisions and patient access to innovative therapies. In 2018, Italy overtook Germany as the leading pharmaceutical manufacturer in the European Union, aided by a strong increase in exports as a result of investment, public-private partnerships, expansion of clinical-trials infrastructure and technological advances.

Connexia’s expertise and presence in Italy complements GLOBALHealthPR’s already-strong roster of leading health-focused partner agencies in Europe, led by European Hub partner, Aurora Healthcare Communications. Aurora and ten other exclusive European partner agencies work collaboratively to satisfy both regional and local client needs, utilizing shared resources and exchanging best practices to deliver first-in-class client service throughout the region.

“As a ‘Big-5’ European country with unique healthcare nuances and challenges, Italy is consistently top-of-mind for our global and European regional clients,” said Neil Crump, Chief Innovation Officer and Co-Founder of Aurora. “The addition of Connexia, an agency that is cut from the same cloth as GLOBALHealthPR’s other partner agencies, further strengthens our industry-leading healthcare communications offering in the region.”

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“Wake Up Innovators” No. 11. Join Connexia and BVA DOXA to discuss cognitive collaboration and smart working. Guest: Andrea Sica.

16 July 2019 – Connexia, the data-driven creativity agency that’s passionate about digital transformation, and BVA DOXA, Italy’s leading market research and analysis firm, are hosting the eleventh “WAKE UP INNOVATORS”, a series of monthly meetings about the digital culture, science, innovation, and disruptive communication.

Just over a year has passed since the smart working law came into force in Italy and the country has witnessed a 20% increase in the number of people opting to do smart working with the figure at over 480,000. Seemingly productivity has also increased by 15% while 30% has been saved on the cost of managing physical spaces. These results can be mainly attributed to technology which, if used correctly, allows and enables people to adopt this style of work.

The special guest for the first Wake Up Innovators after the summer break is Andrea Sica, Cisco’s Digital Transformation Specialist, who will lead the discussion moderated by Italo Marconi, Connexia’s Chief Innovation Officer, as we delve deeper into this theme and analyse how technology can help companies to use smart working correctly.

The discussion is entitled Cognitive Collaboration: the X-Factor for a successful smart working project.

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The Brand Factor Spotlighting creatives: OBE and Connexia showcase “lions & creativity”.

2 July 2019 – Connexia and OBE – Osservatorio Branded Entertainment, the association that studies and promotes the diffusion of branded content and entertainment as a strategic lever for integrated brand communication in the Italian market, are presenting “The Brand Factor” on 11 July, an evening that showcases the best branded content and entertainment projects from Cannes 2019.

The most relevant case histories will be introduced by four leaders from the creative world of the most important Milanese agencies, which will “take on each other” as they present the projects that they believe were the worthiest of the title of Entertainment Lion:

Karim Bartoletti, Partner and Executive Producer, Indiana Production Company
Riccardo Catagnano, Creative Director and Head of Branded Content, Connexia
Alessandro Sciarpelletti, Creative Director, We Are Social
Stefania Siani, Chief Creative Officer, DLV BBDO

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Auticon comes to Italy and chooses Connexia for its Corporate Communication

6th June 2019 – Auticon, an international provider of IT services for medium- large and multinational companies, and which exclusively hires people on the autism spectrum as consultants, has chosen Connexia as its agency of choice to publicise its move into the Italian market.

Founded in Germany in 2011, the IT consultancy already has a total of 14 offices in 7 countries (Germany, UK, France, US, Canada, Switzerland and Italy) with over 250 employees. Its sponsors include high-profile names, such as Richard Branson, a visionary entrepreneur who founded the Virgin Group and one of Auticon UK‘s shareholders, and the Porsche family, who are also shareholders in Auticon Germany.

The company‘s key asset, which has shaped its growth and success, is the high level of expertise among its consultants, who are known for their highly developed and unique cognitive ability, which makes autistic people ’special‘ when it comes to tackling complex problems, especially in the fields of technology and science.

Auticon‘s consultants and their expertise are at the very heart of the entire communication strategy devised by Connexia for the German IT consultancy firm, which chose to appoint an independent agency to showcase itself to the Italian market. By drawing on the skills of people on the autism spectrum, Connexia achieves a twofold objective: to emphasise the uniqueness and needs of Auticon‘s employees and, at the same time, to instil a particularly relevant set of values into the client work teams of multinational IT consultancies, so as to introduce elements of innovation and change, transform processes and ways of working and make individual companies increasingly more productive.

Connexia, which immediately shared Auticon‘s commitment and approach, recognising the symbolic value of its arrival on the Italian market and the quality of the service it offers, will work alongside the company during the most important phases of its launch in Italy.

“Auticon is a for-profit company that stands out for its decision to offer professional opportunities to all people on the autism spectrum with a keen interest in IT”, explains Alberto Balestrazzi, CEO of Auticon Italy. “To publicise our arrival in Italy, we are very pleased to have chosen Connexia, a communications agency recognised for its ability to integrate strategy, creativity and technology. There is still a long way to go, but we are certain that, being able to count on the support of such a complete and versatile partner as Connexia, we will be able to achieve significant results in promoting the company to prospective clients and markets”.

“Auticon is a company that impressed us from the very beginning”, explains Paolo D’Ammassa, CEO and Founding Partner of Connexia. “We have the opportunity to convey very important and subtle messages and, at the same time, to break free from the comfort zone of traditional communication. Behind all the individual initiatives, there will be a dedicated study to identify the most effective ways of bringing value to the company and its consultants by publicising the decision to embrace neurodiversity in the workplace.

We want to assist Auticon through all stages of its launch in Italy, contributing, if only slightly, to the process of informing and educating the public on the skills of people on the autism spectrum, who are too often not acknowledged and accepted by the world of work”.

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