17 September 2019 -“Bakeca.it gives your classifieds a voice” is the claim of the brand’s new social and digital campaign which features the dynamic singing style of Elio e le Storie Tese for its three new digital films, one for each of the macro product/classifieds categories: Home, Work, Buy/Sell.

On YouTube, Facebook and Instagram from August to October, the new campaign has been completely devised, produced and managed by Connexia and features brand-new jingles and irresistible antics to convey the distinctive qualities of Bakeca.it. The Milanese data-driven creativity agency created a creative concept that revolves around the voice and set the Bakeca.it offering to music to highlight the value of its qualities and comprehensive nature. The classified ads platform is now the undisputed “amplifier” of all Italians’ classified ads thanks to the voice of a pop group that is adored in Italy for its intelligent witty humour, namely Elio e le Storie Tese.

“Our image has been presented in a totally fresh, new way and yet it is still completely consistent with our history and brand,” said Stefano Pavignano, the Managing Director of Bakeca.it. “Bakeca.it wants to be the go-to platform for all free classified ads in Italy, a challenging goal that Connexia has successfully interpreted in an original, disruptive way. The campaign’s three music videos tell our story; they are fun and engaging and give a voice to Bakeca.it and to all its classified ads.”

Designed and planned for the main media platforms to ensure brand recognition with an appealing aura of fun and light-heartedness, the Bakeca.it video strategy came to life under the creative direction of Riccardo Catagnano, who wrote the jingles with Elio e le Storie Tese.

Following the recent acquisition of the digital experience agency Ragooo, Connexia has an expanding Digital Media area and curated all the media planning to guarantee that all the outputs fully met the best practices suggested by the activated media.

Once that was completed, Connexia calculated the lift in brand awareness by using advanced measuring systems (brand lift survey).

5 September 2019 – QVC Italia, the multimedia platform that combines TV, digital, mobile and social media in a unique, engaging shopping experience, has decided that Connexia is the best partner to implement its ongoing influencer marketing strategies for the Italian market.

“With many years of experience as a multimedia retailer, we have helped to radically change purchasing dynamics and guarantee access to proper cross-platform shopping,” said Chiara Pariani, the Global Brand Marketing and Italy Brand & Communications VP at QVC Italia. “Together with the rapid developments in social media channels, this position enables us to open a dialogue with customers not solely through our channels, but also by using the channels of influencers who are in daily contact with their follower bases, and these often differ from the target with which we converse.

With the Connexia’s collaboration and support, we are aiming to activate the segments of customers that have not had any contact with the brand to date so they can appreciate just how vast our offering is and also understand what sort of shopping experience they could have with us. This is why the influencer marketing strategy will play a fundamental role in coordinating as successfully as possible the activities that will act as a soundboard for launches, special projects and the new brands coming to Italy that will be available on QVC.”

“We are extremely enthusiastic about being chosen by QVC because it is a longsighted company not just in terms of its business model but above all for its values of proximity and humanity which are shared by the entire team, the same values that it never ceases to convey to its customers be it on TV, with seventeen hours of live programming a day, or on its digital platforms and through its customer service,” said Stefano Ardito, Connexia’s Chief Growth Officer. “We will work with the QVC marketing team to implement strategies and creativity that create concepts that are always guaranteed to reach specific targets with content that is precisely mapped and designed to achieve the goals of each activation.”

Following the setup and induction phase, the activities will start in September 2019 and continue for a year.

29 July 2019 – SingularityU Italy officially presents the third SingularityU Italy Summit, an annual event focusing on exponential technologies and innovation organised by Talent Garden Events to help local leaders understand how to apply exponential technologies to create positive change and economic growth in their areas.

Following the success of the first two editions, the two-day international conference – at MiCo Milano Convention Centre on 8 and 9 October – has secured some outstanding partners: PwC as the Title Sponsor, Eni and Randstad as the Main Sponsors, and Connexia and Manageritalia as the Media Partners.

The SingularityU Italy Summit is an annual conference that offers two days packed with unlimited opportunities for the most brilliant minds in the vast, complicated world of innovation to meet and exchange ideas as a point of connection and inspiration, which is particularly important for people in a position of responsibility in a company, government or community. Design the future. Build the future. Be the future: the goal of the 2019 Summit is to inspire people to bring about real change and positively impact their community.

With over 1,000 professionals and twenty-six international speakers with a range of expertise from many different sectors, the SingularityU Italy Summit in 2018 provided an exceptional opportunity for people wanting to learn about the latest trends in the field of exponential technologies, but also to connect with successful entrepreneurs from other parts of the world, learning from others’ examples and sharing ideas and insights.

The 2019 Summit delivers high-profile speakers, including scholars, influencers, economists, researchers, and exclusive content, an absolute first for Italy. One of the speakers is Ilaria Capua, the director of the One Health Center of Excellence at the University of Florida. The centre promotes the advancement of health as a system with multiple stakeholders by developing innovative interdisciplinary approaches that advance the health of animals, plants and the environment in addition to the health of humans. Another speaker is Dr. Roeland Dietvorst, the co-founder and head of research and development of Alpha.One, a neuroscience research and strategy firm that explains how neuroscience and technology provide a new perspective on who we are, who we can be and where we are heading.

“Once again the SingularityU Italy Summit is one of the most important and interesting events on the Italian innovation scene, and an essential chance for people to come together to understand the profound impact that adopting new technologies and changing our mindset can have in the lives of people and businesses,” said Paolo D’Ammassa, the CEO and founder of Connexia. “We are delighted to be the SingularityU Italy Summit’s Media Partner and agency for all corporate communication, media relations and press office activities for the third year running. The SingularityU Italy Summit fully mirrors Connexia’s vision for change and evolution, and matches our determination to work with clients within the complex process of digital transformation.”

This year’s summit is even busier, more stimulating and current with two parallel initiatives that are perfectly in keeping with the Singularity University’s proposition: Innovation Village which involves the Talent Garden’s community of innovators, and the Seniors Impact Initiative 2019. The first is an extraordinary exhibition area focusing on business matching for start-ups and innovative businesses in the Italian ecosystem with a comprehensive offering of workshops designed to cover a range of subjects from digital transformation & corporate innovation, smart city & mobility, and connectivity & automation to the future of work. The second initiative is dedicated to “Italian seniors”, namely the active, interested and connected segment of the population. The project engages them and illustrates the trends and innovations that can improve everyday life and the quality of life in a wide array of contexts.

“We are excited to announce the third edition of the SingularityU Italy Summit,” said Diego Gil Hermida, the Managing Director of SingularityU Italy. “The previous editions have been incredibly successful and highly appreciated, and we know that this year’s Summit will also be a thrilling experience, a new journey through the exponential technologies. We decided to organise two special initiatives to run alongside the main event for middle management and Italian seniors to share the subject of innovation with a broader target.”

18 July 2019 – Founded in 1950, the Gabetti Group helped pioneer today’s concept of real estate brokerage services. Once again the Gabetti Group is leading the way this time in innovation and customer proximity and presents the new Facebook Messenger chatbot, devised and produced by Connexia’s Innovation team.

The Gabetti chatbot is real AI (artificial intelligence) that provides a service for customers, who can ask for a free quote for the sale price or monthly rent of their property (homes, business premises and land). This digital interface enables users to receive a quote for their property in just a few seconds by answering a few easy questions designed to help formulate the quote.

Gabetti is currently the only player in this sector to use this technology. One of the tools used to develop this technology was the vast database of real estate listings and the matching algorithm used by wikicasa.it, the portal launched and used by the group.

The chatbot was devised and implemented as part of the Gabetti Group’s global communication strategy which focuses on social media in particular and aims to ensures clients appreciate the added value the company brings to every negotiation as well as its expertise in responding to specific needs in every step of the decision-making process. The new tool enables the Gabetti Group to consistently and significantly strengthen online relations with the target, and thereby meet customers’ needs with an even higher degree of personalisation.

“The real estate market is experiencing a period of significant transformation in the ways it manages its relations with customers,” said Stefania Binda, the Marketing and Communications Manager for the Gabetti Group. “This technology enables us to create a new opportunity for people wishing to sell or rent their property to contact us. We inspire owners by offering them an instant initial quote for a sale or rental. This is a fantastic opportunity for us and for our nationwide network of agencies. This service enables us to put whomever has spoken with our digital agent in direct contact with real-life professionals who can assist them in the more complex process of valuing the property as only they can set the real market price.

Online customers want instant information and a preview of what to expect. We want to use these tools to help us to meet these customers’ requirements and wishes more accurately so we can make relations with our agencies throughout the country even easier and deliver on their real estate needs.”  

“Gabetti is renowned for its innovative approach so implementing a conversational agent to keep a direct channel open between the company and the user at all times fits perfectly into an integrated communication strategy designed to ensure target proximity and better meet their needs,” said Italo Marconi, Connexia’s Chief Innovation Officer. “We chose the Facebook Messenger platform because the world’s leading social network has continued to increase its focus on instant messaging tools in recent years and promoted an even more targeted and convincing way to use them.”

17 July 2019 – Following a call for tenders involving four agencies, Bakeca.it, the free classifieds website for people looking for accommodation, work, services and events, appointed Connexia to develop the new creative concept for the brand’s social and digital campaigns.

Bakeca.it is one of the top 100 most visited websites in Italy, with thousands of new classified ads. Founded in 2005 by a group of entrepreneurs from Turin led by Paolo Geymonat and Nader Sabbaghian, Bakeca is now a young, dynamic company with a consistent upward growth trend and an increasingly challenging role in the diversified and competitive classifieds market.

“We were impressed by the ideas presented during the bidding process and they convinced us that Connexia is the ideal partner to maximise the value of our image in a completely new way,” said Stefano Pavignano, the Managing Director of Bakeca.it. “Our goals are challenging and we believe that this long-term partnership will be an important asset for making Bakeca.it stand out from its competitors.”.

“Bakeca.it is a truly inspiring Italian company so building a partnership with them over the next two years will definitely be incredibly interesting,” said Stefano Ardito, Connexia’s Chief Growth Officer. “Connexia has already started working on a video strategy with plans for the main media platforms, which will guarantee Bakeca.it brand recognition and the role of the undisputed “amplifier” of all Italians’ classified ads.”

15 July 2019 – Connexia, the data-driven creativity agency with the mission of devising and developing marketing and communication projects that incorporate data, strategic thinking, creativity and technology, has won the tender recently run by Kia Motors Company Italy, the Italian branch of the Korean automotive brand Kia, for the management of the brand’s social media properties.

Thanks to its strengths of design, quality, technology and an eco-sustainable approach, Kia Motors Italy has enjoyed significant growth in recent years represented by the “The Power to Surprise” proposition that sums up the constant drive to always improve and meet and surpass customer expectations through continuous innovation.

Following an expansive competition, Kia Motors Company Italy recognised that Connexia was the best partner with which to embark on a brand repositioning featuring a new digital and social media strategy.

As a creative and strategic consultant, the agency was tasked with working on how people perceive Kia’s digital and social ecosystem in Italy, and on all the brand’s social properties: Facebook, Twitter, Instagram, YouTube and LinkedIn. Connexia will set out a cross-channel strategy that encompasses the creative production and management of all of the car manufacturer’s social channels with the aim of increasing the brand’s visibility and positive perception in Italy.

A key aspect in the brand’s communication strategy is telling the story of the company’s values. This will also be supported by the production of photo and video shoots by Connexia Media House, the agency’s in-house production unit, that are designed to trigger a significant increase in the number of conversations in the online ecosystem and the number of conversions these produce.

“This is the start of a new, exciting adventure for Connexia,” said Stefano Ardito, Connexia’s Chief Growth Officer. “Working with Kia is an opportunity for us to harness all the expertise we have gained in the automotive industry and channel it into building a social media properties strategy that highlights the brand’s wide range in Italy and not only raises awareness, but also encourages more people to discover the cars in dealerships.

 In light of Kia’s fantastic results in Italy, we will be their strategic partner as we help the brand to achieve its business goals.”

5 July 2019 – Following a call for tenders involving multiple creative agencies, the Bauli Group selected Connexia to carry out all the strategic and creative work that goes into devising, developing and managing ATL and digital communication campaigns for the Motta Buondì and Motta Panettone brands.

These two products are icons in the Motta portfolio, and the company has decided to choose a unique partner that can offer a cohesive, innovative vision in keeping with the style for which the entire Motta brand has always been famous.

“We are particularly proud to have won this bid: Connexia has an extensive team that produces proposals with a 360° vision of the tools, media, formats and ideas required. An excellent choice.” said Stefano Ardito, Connexia’s Chief Growth Officer. “Together we will build integrated communication campaigns, creating synergy between the various touchpoints and working to break down the barriers between TV, digital and offline with a mix of creativity, a strategic data-driven approach and our understanding an expertise of the media involved.”

Under the creative supervision of Riccardo Catagnano, Connexia’s Creative Director and Head of Branded Content, the team is already enjoying being hard at work at producing the next campaigns for the famous Motta Buondì and the unique Motta Panettone with customised content for every form of activated media.

1 July 2019 – Connexia celebrates summer with Pringles Sound of Summer, the Pringles initiative dedicated to Italy’s biggest music festivals.

In coordination with Spiagames Outdoor Agency and with the support of Connexia’s digital PR, the Pringles Sound of Summer roadshow is doing a total of nine dates in Milan, Rome and Rimini with the aim of engaging music fans in a new, “tasty” experience in the Pringles Village, a 100% Pringles branded space dedicated to fun with table football, bowling, fluorescent tattoos, and lots of other entertaining activities.

The brand is taking its Pringles Village to the Milano Summer Festival, Rock in Roma and the Notte Rosa in Rimini, summers festivals featuring Italian and international artists of the calibre of everyone from J Balvin, Calcutta, Kiss, Mahmood, Ozuna, and Salmo to Carl Brave and Ben Harper.

Connexia has devised a contest for the Pringles Sound of Summer with the activation of four influencers with links to the world of music. To kick-off the contest each influencer created a thirty-song playlist containing a “hidden” track. The fourteen lucky winners that guess the ghost track will then have the chance to choose when to go to the Milano Summer Festival or Rock in Roma.

All the compilations are available on Pringles’ Spotify Hub, offering the perfect soundtrack to listen to this summer.

“The Pringles Sound of Summer initiative instantly gets you in the mood for the beach, fun and holidays,” said Massimiliano Trisolino, Connexia’s Managing Partner for Strategy and Creativity. “It is an absolute pleasure to be able to celebrate summer and music by offering Pringles fans the chance to share a fun experience with others at three of Italy’s biggest summer music festivals.”

27 June 2019 – Tonino Lamborghini, an accessories, hotels, and luxury real estate projects brand, that, starting from the hills of Bologna, has been able to conquer the world with its passion, creative spirit, and unique style, has chosen to trust Ragooo_Connexia with the optimization of the brand’s new e-commerce site. The site will go online in the coming months.

This includes the management of all online advertising campaigns as well as the assessment of analytics.
Objective: to renew the web positioning of the Tonino Lamborghini brand which is already a leader in accessories and now also present in the hospitality and luxury real estate projects. This aims to further consolidate its leadership in the reference market.

The company of the famous “Raging Bull” on a red background, was founded in 1981 by the heir to the Lamborghini family.
It interprets, through a wide range of unique and distinctive products that are inspired by the world of Italian art and industrial design, a Made in Italy style, that always remains faithful to the tradition and history of the Lamborghini family, but with a vision that looks at the global market.
Watches, eyewear, mobile phones, perfumes, furnishing accessories, clothing, sports accessories, beverage products, 5-star hotels, lounges, branded restaurants and residences: a “lifestyle experience brand” built on a wide range of luxury products. Hence, the need for the Tonino Lamborghini brand to identify Ragooo_Connexia as a trusted partner for all digital marketing and online repositioning activities.

Acquired last April by Connexia, Ragooo offers an Italian experience in digital marketing that, through Data, Search and Media, in a few years has managed to win the trust of top leading brands in various sectors.

With the entry of Tonino Lamborghini in its customer portfolio, it will consolidate its expertise in the world of fashion & luxury.

“We are thrilled to be able to support Tonino Lamborghini in this journey- says Andrea Redaelli, Managing Partner Digital Media at Connexia – The success of Ragooo_Connexia comes thanks to our in-depth knowledge of all aspects of digital marketing and our ability to identify innovative and synergistic solutions that allow the agency to build the ideal digital habitat for all its clients. I am confident that our approach will contribute significantly to the digital positioning of the Tonino Lamborghini brand, bringing it even closer to its customers.

“We chose Ragooo_Connexia for the online repositioning of the Tonino Lamborghini brand on the strength of the agency’s expertise and strategic approach, which is particularly representative of the evolution we are experiencing as a company. — Comments Rita D’Andrea, Communication Manager of Tonino Lamborghini – It is essential for us to have a trusted partner who is able to accompany us in an informed manner during this phase of transition and who can help us tell the story of our evolution in an effective and coherent manner on the web”.

25 June 2019 – Connexia is among the top three companies at the Mario Unnia Award – Talent & Enterprise, in the “Talent Coaches” category, promoted by BDO Italia and dedicated to companies that know how to identify and enhance talent within their organisation. The awards ceremony, which took place yesterday in Milan in the evocative setting of Palazzo Mezzanotte in Piazza Affari, was attended by some of the best-known names in Italian industry, finance and innovation.
Now in its third year, the Mario Unnia Award, dedicated to the well-known sociologist, political scientist, writer, business economist and intellectual, is organised in collaboration with Borsa Italiana, with the contribution of BPER Banca, Ersel and Quaeryon, and the support of ANDAF and Di.Sea.De. The award was created with the aim of highlighting outstanding Italian companies that are the bearers of innovative ideas and capable of combining talent and enterprise in a winning combination.

Paolo D’Ammassa, CEO and Founding Partner of Connexia, commented: “There are three main elements to Connexia’s success: a new approach to data-driven creativity, a new organisational model and, above all, the enhancement of all our talents. That is why we are very happy to have been selected among the top three companies that coach talent.”

Connexia is the first data-driven creativity agency in Italy able to combine data, creativity and technology. Founded 20 years ago by Paolo D’Ammassa, it is part of Alchimia Spa, 100% controlled by Marina Salamon, and has been growing at double-digit rates year on year for the past four years. To be precise, the agency closed 2018 with a turnover of 13.8 million euros and an EBITDA of over 10%, and for the current year it aims to reach revenues of 21.5 million euros. This is also thanks to the opening of the Rome office and the acquisition of 100% of the digital experience agency Ragooo.

Connexia has a constantly growing team of 125 people and applies a model that encourages collaboration among different skills, responding in an effective and integrated manner to the complexity of the sector in which it operates. It also enables the constant enhancement of internal skills and interdisciplinary experience for all employees.

“Talent is one of our company’s most valuable assets,” says Paolo D’Ammassa. “That’s why we promote a culture of collaboration, in a stimulating working environment that fosters creativity, constant benchmarking and well-being.
People are the “heart” of Connexia and the engine of our success. In recent years, we have experienced considerable growth. In order to support this growth to the fullest, we have equipped ourselves with the best skills: from data scientists, creatives, business strategists, tech architects, to innovation consultants; all professionals who work together to create the most effective projects. We have invested and continue to invest heavily in our human resources, seeking to identify new talent, motivate and involve it. We have also launched a talent programme dedicated to the under-30s“.