18 June 2020 — After holding a contest, the Faber industrial group, a global leader in the production of cooker hoods with head offices across 8 countries and 3 continents, has decided to put its faith in Connexia as its digital communication partner and business and brand strategy consultants, with vertical insights for creativity, social media management, influencer marketing, media planning, data&search.

Faber’s trademark has always been innovating and seeking out increasingly high-performance products, providing creative solutions for improving air quality in the domestic environment while paying particular attention to the aesthetic factor.

Connexia will work alongside Faber on a two-year journey of all-round strategy consultancy for all social media communication, SEO, Media, Data, and creativity involving all the company’s digital properties. The agency will oversee the creation of design guidelines for a digital communication plan which will affect all Faber touchpoints and will include influencer marketing activities, the design and running of thematic workshops, visibility analysis, traffic analysis, and competitive environment analysis, and creative consultancy for producing and managing original content for the brand’s social channels and blog.

To maximize the effectiveness of all communications they will operate individual advertising initiatives and web analytics activities, with the development of Connexia Outcomes, a customised dashboard for real-time KPI monitoring.

“We needed to choose a partner that could support us 360 degrees in our digital communication strategy. We found, in Connexia, the perfect mix of vertical skills in digital marketing, creativity, and innovation that Faber needs to continue along its path of supervising online activities and strengthening digital channels, with the peace of mind of always being able to enable the right media thanks to the identification of the most suitable message and the strategic thrust derived from data and custom audience analyses — says Dino Giubbilei, Marketing Director at Faber — We also really believe in relationship chemistry, and immediately there was a strong feeling with the Connexia team, which we trust will allow us to work wel,l side by side as a single team”.

“Faber has revolutionized our way of living in the kitchen, a place that is increasingly closer to a living social area and the cornerstone of modern homes, always placing research and innovation at the centre, two elements that perfectly match Connexia’s approach and working methods. — says Massimiliano Trisolino, Managing Partner — Strategy & Creativity at Connexia  —   We are thrilled to be able to work with the company over the next two years, offering a whole range of consultancy services – strategy, creative, and business – that will allow Faber to differentiate itself even more significantly within its sector”.

12 June 2020 – Arisa and Manupuma, together with the Francesca Rava N.P.H. Foundation. An Italian charity for life. All proceeds for “Nucleare“, the latest single by the two singers, will go towards supporting the Covid-19 Maternity Project. #lavitapiùfortedelcovid was born with the aim of setting up ad hoc courses for mothers in the maternity wards of a number of Italian hospitals, whether or not they have been affected by Covid-19, so that they can face childbirth in complete safety, for both themselves and their children, and enjoy these special days in peace.
The cover and video for the single are the result of a creative idea from independent agency Connexia, which has overseen each step of their realisation.

The song, a manifesto of maternal love and the purity that only children’s eyes can have, was written by singer-songwriter Manupuma, with music and production by Michele Ranauro. Performed together with Arisa, who has supported the Francesca Rava Foundation for years as a volunteer and ambassador, “Nucleare” is available from 15 May as a digital download and on all streaming platforms.
The video for the new single, made under the Creative Direction of Riccardo Catagnano describes the miracle of new life coming into the world, regardless of the current emergency and despite this difficult period in our history. Created using images of the first moments of life of newborns and thanks to the openness of many new parents as well as the involvement of Fondazione Rava and the many fans of the singer Arisa, the video describes the strength of unstoppable love, with real little-ones appearing alongside the two performers as protagonists.

The cover features Manupuma and Arisa as children, carefree ambassadors of a story of generosity, sensitivity and hope.

As in other critical situations – the earthquake in Haiti, the earthquake in Central Italy, the humanitarian crises in the Mediterranean – the Francesca Rava Foundation intervened immediately during the Covid-19 emergency, supporting 22 different hospitals in 7 regions and 17 cities, by donating equipment and sending health volunteers as well as supporting 22,000 people (including family homes, communities of minors, and families in difficulty), with the donation of basic necessities, protective masks, disinfectant gels and devices for home-schooling.

10 June 2020 – AssoBirra, the Association of Brewers and Maltsters, which represents the heart of the Italian beer supply chain and brings together the main companies that produce and market beer and malt in Italy, has decided to entrust Connexia with all of its Corporate Communication activities, with the aim of taking a snapshot of the current state of the beer world and promoting the central role of the Association within the national economic fabric.

An Ambassador of culture and brewing excellence in the world, since 1907 AssoBirra has supported and protected the development of all businesses in the sector which, in total, cover more than 90% of the national beer production and represent more than 71% of the beer consumed in Italy, employing about 140,000 people, both directly and through related industries.

The Association, which belongs to Confindustria and Federalimentare, is a member of BoE (The Brewers of Europe), Euromalt (Comité de Travail des Malteries) and EBC (European Brewery Convention). It is a reference point within the production chain, supporting the idea of doing business and growing, preserving and protecting a crucial sector of the country’s food system.

In an unprecedented historical moment, between the restart of the Ho.Re.Ca. channel and resumption of exports, AssoBirra is relying on Connexia for its 2020 Corporate Reputation campaign and the management of its activities relating to advocacy, media relations, crisis communication, design and implementation of communication, social and digital campaigns, as well as the development of concepts and the coordination of associated events.

 “AssoBirra has chosen to innovate the paradigms of institutional communication of the Association, looking to the future with an integrated approach that can tell the story of the many sides and peculiarities of the association, while also amplifying the culture and values of sociality, conviviality and sustainability of the beer product. – explains Andrea Bagnolini, Director General of AssoBirra –  In Connexia, we believe that we have found the perfect partner to accompany us in the construction of different narrative modes, where data and digital will become integral elements and support the coherence of the communication strategy. We are certain that, by working together, from the rich encounter between content, history, tradition and innovation, we will be able to create new opportunities for storytelling and bring benefits to the entire supply chain in terms of visibility and authority”.

“AssoBirra is an absolutely central company within the brewing industry, but also an authoritative source of certified information on beer, which forms part of everyone’s life and consumption habits. – comments Paolo d’Ammassa, CEO and Founding Partner of Connexia – We are talking about the excellence of the Italian agri-food industry, with a truly fascinating history that goes back a thousand years and a tradition of quality that is a real asset for operators and enthusiasts alike. We are delighted to be able to support the Association in consolidating its role as a unique and reliable institutional interlocutor, offering a series of communication consulting activities that bear testimony to the commitment and key actions to all stakeholders united by their passion for beer”.

15 May 2020 – Europ Assistance, a leading private insurance company in Italy, has chosen Connexia as its new creative agency, after a tender involving multiple players. The first campaign for the launch of MyClinic, the digital service for the health of the whole family, is already online, and has been integrated with a new COVID-19 Assistance function.

Present on all of the company’s social channels – Facebook, Instagram, Youtube – and planned on the main online newspapers in the months of May and June, the new Adv programme campaign, including video and display, was designed, produced and managed entirely by Connexia, under the creative direction of Adriano Aricò and Anna Vasta. It conveys the distinctive features of the service, which has been created to provide remote medical support and implemented to deal with the current health emergency.

True to its vocation as a Care Company, Europ Assistance has identified the needs caused by the Covid-19 emergency, integrating its range of services with great flexibility and promptness. At a time when mobility is still limited, the provision of prompt and qualified assistance in people’s homes is essential.

“Here at Europ Assistance, we have always taken care of people remotely, wherever they may be located. At the moment, we feel the need to emphasise our closeness with our clients and remain in contact with them in an even clearer way – explains Chiara Giglio, Head of Brand Communication & Social Responsibility at Europ Assistance Italia. – We are experts in assisting clients while they are on the road, and now – due to MyClinic’s innovative technology – we can continue to protect our clients’ health even while they are at home, and with the same levels of professionalism and empathy”.

“We are truly proud to be able to support our clients in communicating initiatives and activities that can make a real difference people’s lives, especially at this current time of emergency, and Europ Assistance’s MyClinic campaign is a perfect example of this – says Massimiliano Trisolino, Managing Partner Strategy & Creativity at Connexia. – Connexia’s digital campaign, which is simple and direct, presents itself as the most effective way of informing clients about the available services that can be used to address medical concerns and unclear information”.