Connexia presents the Restart Index, a tool to measure the impact of Covid-19 on businesses and assess their ability to restart.

2 July 2020 – Connexia presents the Restart Index, an assessment tool to measure the impact of Covid-19 on businesses and determine how ready companies are to adapt and move forward in the future economy.

Having played an active role throughout the crisis, creating a variety of initiatives to support and respond to people’s requests and needs, the independent Connexia agency is once again using its expertise to allow companies to analyse their assets and identify the most relevant focal points to get back on track.

The survey developed by Connexia’s Strategy and Innovation teams is made up of a series of questions to help each brand quickly and easily assess its reaction to the crisis. In less than 5 minutes, the Connexia Restart Index analyses the measures implemented by organisations based on four macro-dimensions: Business, Communications, Culture, Innovation & Customer Experience, offering companies a new understanding of their business potential in our new normal. The survey provides an overall evaluation, which ranges from “conservative” to “disruptor”, with a vertical analysis of each of the four areas, detailing any aspects that require particular attention for the restart phase and providing useful feedback.

Developed by Matteo Sbarra, Connexia’s Business Strategy Director, and Italo Marconi, Connexia’s Chief Innovation Officer, the Restart Index integrates seamlessly into Connexia emergency action plan: to develop a range of tools to meet the various needs triggered by this unprecedented situation.

Connexia is working to provide a detailed overview of the country’s production sectors through a variety of endeavours: global mapping of Covid-era communication campaigns; company solidarity maps; digital talks with leading Italian managers on the topic of restarting; and free use of the Webex platform, a tool that has fostered relationships and provided essential opportunities for discussion from the onset of the crisis. With the Restart Index, the agency has added a new element to its emergency response strategy, allowing every company to analyse and understand its potential and capabilities in order to pave a new path to success.

Visit Restart Index

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Wake Up Innovators RESTART Travel & hospitality are the guests in the Connexia “virtual lounge”. Guest: Giovanna Manzi

29 June 2020 – The fourteenth appointment of Wake Up Innovators | RESTART, the series of meetings dedicated to starting over, hosted by Connexia.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for a concrete analysis and open discussion with the major players of Italian industry, to take stock of business and strategies for responding to coronavirus emergency and restarting.

Giovanna Manzi, Chief Executive Officer of Best Western Italy, is the guest of Zornitza Kratchmarova, Corporate Communication Director at Connexia. Together, the two managers will give an overview of the key elements that will be useful for the restart of the tourism and hospitality industry, which is among the sectors most heavily affected by the economic crisis linked to the health emergency in our country.

An exclusive testimony of how one of Italy’s main industries is being forced to confront new necessities and habits: a recovery plan, the development of new products and solutions, safety protocols and health insurance for all guests.

Free live meeting event subject to registration on the @Cisco Webex platform.

WAKE UP INNOVATORS | RESTART
Thursday 2 July
9:00 – 10:00
@Cisco Webex

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Resideo chooses Connexia for the launch of the brand onto the Italian market.

June 24th, 2020 – Resideo, a world leader in providing intelligent solutions for an increasingly connected home, has chosen to entrust Connexia with its communication and Media Relation activities for the launch of the brand in Italy.

At a time that – in many ways – is unique and unpredictable for the brick sector, Resideo is counting on the Italian market, striving to meet the needs of Italians in terms of home comfort, safety and energy efficiency. The U.S. company, a market leader in intelligent home management, will provide all its customers with access to regulation, monitoring and control of their homes in a simple and smart way.

Since the beginning of its Italian adventure, Resideo has set itself the objective of identifying reliable partners, even ahead of suppliers, because we want to reach our KPIs. Above all, however, we want to do so by guaranteeing a new perspective, with an eye to the future. explains  Alessia Cartabia, South Marketing Manager at Resideo“Connexia was, so to speak, a natural choice: the agency’s experience in integrated communication and its vision are perfectly aligned with our need to maintain a stronghold in a market that is new to us. We can’t wait to start this new adventure in Italy, and to do it with the Connexia team by our side”.

We are delighted by our new partnership with Resideo, a leader in the home automation market. The intelligent solutions proposed by the brand are as close as possible to the needs dictated by the current moment in time: widespread use of smart working has completely distorted the vision and needs of people, who are suddenly more aware of and eager for greater comfort in their homes. – explains Stefano Ardito, Chief Growth Officer at Connexia – We are therefore thrilled to have the opportunity to support Resideo in its entry onto the Italian market, and we are confident that we will be able to work well together and contribute to improving the quality of life of Italians in their homes”.

 Connexia will be at Resideo’s side for all communication consulting, with the aim of supporting the development of the relationship with the brand’s stakeholders.

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Wake Up Innovators RESTART Made in Italy design hosted by Connexia: reharsals of “restarting”. Guest: Daniele Lago.

22 June 2020 – The thirteenth appointment of Wake Up Innovators | RESTART, the series of meetings dedicated to starting over, hosted by Connexia.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for a concrete analysis and open discussion with the major players of Italian industry, to take stock of business and strategies for responding to coronavirus emergency and restarting.

Zornitza Kratchmarova, Corporate Communication Director of Connexia, will host Daniele Lago, Chief Executive Officer & Head of Design of LAGO S.p.A. A unique sharing opportunity, for a direct account of how one of the largest design and furnishing companies of Made in Italy has chosen to react and face the extraordinary needs dictated by the Coronavirus emergency, including smart working, reorganising production and initiatives in support of the Veneto Region.

Free live meeting subject to registration on the @Cisco Webex platform.

WAKE UP INNOVATORS | RESTART
Thursday 25 June
9:00 – 10:00
@Cisco Webex

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Faber chooses Connexia as a digital communication partner

Faber sceglie Connexia come partner per la comunicazione digitale

18 June 2020 — After holding a contest, the Faber industrial group, a global leader in the production of cooker hoods with head offices across 8 countries and 3 continents, has decided to put its faith in Connexia as its digital communication partner and business and brand strategy consultants, with vertical insights for creativity, social media management, influencer marketing, media planning, data&search.

Faber’s trademark has always been innovating and seeking out increasingly high-performance products, providing creative solutions for improving air quality in the domestic environment while paying particular attention to the aesthetic factor.

Connexia will work alongside Faber on a two-year journey of all-round strategy consultancy for all social media communication, SEO, Media, Data, and creativity involving all the company’s digital properties. The agency will oversee the creation of design guidelines for a digital communication plan which will affect all Faber touchpoints and will include influencer marketing activities, the design and running of thematic workshops, visibility analysis, traffic analysis, and competitive environment analysis, and creative consultancy for producing and managing original content for the brand’s social channels and blog.

To maximize the effectiveness of all communications they will operate individual advertising initiatives and web analytics activities, with the development of Connexia Outcomes, a customised dashboard for real-time KPI monitoring.

“We needed to choose a partner that could support us 360 degrees in our digital communication strategy. We found, in Connexia, the perfect mix of vertical skills in digital marketing, creativity, and innovation that Faber needs to continue along its path of supervising online activities and strengthening digital channels, with the peace of mind of always being able to enable the right media thanks to the identification of the most suitable message and the strategic thrust derived from data and custom audience analyses — says Dino Giubbilei, Marketing Director at FaberWe also really believe in relationship chemistry, and immediately there was a strong feeling with the Connexia team, which we trust will allow us to work wel,l side by side as a single team”.

Faber has revolutionized our way of living in the kitchen, a place that is increasingly closer to a living social area and the cornerstone of modern homes, always placing research and innovation at the centre, two elements that perfectly match Connexia’s approach and working methods. — says Massimiliano Trisolino, Managing Partner — Strategy & Creativity at Connexia  —   We are thrilled to be able to work with the company over the next two years, offering a whole range of consultancy services – strategy, creative, and business – that will allow Faber to differentiate itself even more significantly within its sector”.

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Wake Up Innovators RESTART. Innovation & “restarting”: Attention turns to Microsoft in the Connexia digital lounge. Guest: Silvia Candiani

15 June 2020 – The twelfth appointment of Wake Up Innovators | RESTART, the series of meetings dedicated to starting over, hosted by Connexia.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for concrete analysis and open discussion with the protagonists of the Italian industry, to take stock of business and strategies for responding and restarting.

Zornitza Kratchmarova, Corporate Communication Director di Connexia, welcomes Silvia Candiani, Chief Executive Officer Microsoft Italy, as a guest: hear the fascinating testimony of a manager who, thanks to the many concrete initiatives put in place by Microsoft to support healthcare facilities, students, and workers, right from the initial decisive moments of the emergency, has been alongside all Italians at the forefront.

One of the undisputed protagonists among the tech companies driving the digital transformation of the past few months in our country, thanks also to the “Ambizione Italia #DigitalRestart” investment plan, Microsoft will retrace all the key elements required for the “restart” – artificial intelligence, new technologies, and digital expertise – for a thoroughly topical talk.

Free live meeting event subject to registration on the @Cisco Webex platform.

WAKE UP INNOVATORS | RESTART
Thursday 18th June
9:00 – 10:00
@Cisco Webex

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Arisa and Manupuma support the Francesca Rava Foundation with “Nucleare”. The cover and video bear the signature of Connexia’s creativity

12 June 2020 – Arisa and Manupuma, together with the Francesca Rava N.P.H. Foundation. An Italian charity for life. All proceeds for “Nucleare“, the latest single by the two singers, will go towards supporting the Covid-19 Maternity Project. #lavitapiùfortedelcovid was born with the aim of setting up ad hoc courses for mothers in the maternity wards of a number of Italian hospitals, whether or not they have been affected by Covid-19, so that they can face childbirth in complete safety, for both themselves and their children, and enjoy these special days in peace.
The cover and video for the single are the result of a creative idea from independent agency Connexia, which has overseen each step of their realisation.

The song, a manifesto of maternal love and the purity that only children’s eyes can have, was written by singer-songwriter Manupuma, with music and production by Michele Ranauro. Performed together with Arisa, who has supported the Francesca Rava Foundation for years as a volunteer and ambassador, “Nucleare” is available from 15 May as a digital download and on all streaming platforms.
The video for the new single, made under the Creative Direction of Riccardo Catagnano describes the miracle of new life coming into the world, regardless of the current emergency and despite this difficult period in our history. Created using images of the first moments of life of newborns and thanks to the openness of many new parents as well as the involvement of Fondazione Rava and the many fans of the singer Arisa, the video describes the strength of unstoppable love, with real little-ones appearing alongside the two performers as protagonists.

The cover features Manupuma and Arisa as children, carefree ambassadors of a story of generosity, sensitivity and hope.

As in other critical situations – the earthquake in Haiti, the earthquake in Central Italy, the humanitarian crises in the Mediterranean – the Francesca Rava Foundation intervened immediately during the Covid-19 emergency, supporting 22 different hospitals in 7 regions and 17 cities, by donating equipment and sending health volunteers as well as supporting 22,000 people (including family homes, communities of minors, and families in difficulty), with the donation of basic necessities, protective masks, disinfectant gels and devices for home-schooling.

Nucleare

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Connexia wins the AssoBirra race for Corporate Communication

10 June 2020 – AssoBirra, the Association of Brewers and Maltsters, which represents the heart of the Italian beer supply chain and brings together the main companies that produce and market beer and malt in Italy, has decided to entrust Connexia with all of its Corporate Communication activities, with the aim of taking a snapshot of the current state of the beer world and promoting the central role of the Association within the national economic fabric.

An Ambassador of culture and brewing excellence in the world, since 1907 AssoBirra has supported and protected the development of all businesses in the sector which, in total, cover more than 90% of the national beer production and represent more than 71% of the beer consumed in Italy, employing about 140,000 people, both directly and through related industries.

The Association, which belongs to Confindustria and Federalimentare, is a member of BoE (The Brewers of Europe), Euromalt (Comité de Travail des Malteries) and EBC (European Brewery Convention). It is a reference point within the production chain, supporting the idea of doing business and growing, preserving and protecting a crucial sector of the country’s food system.

In an unprecedented historical moment, between the restart of the Ho.Re.Ca. channel and resumption of exports, AssoBirra is relying on Connexia for its 2020 Corporate Reputation campaign and the management of its activities relating to advocacy, media relations, crisis communication, design and implementation of communication, social and digital campaigns, as well as the development of concepts and the coordination of associated events.

 “AssoBirra has chosen to innovate the paradigms of institutional communication of the Association, looking to the future with an integrated approach that can tell the story of the many sides and peculiarities of the association, while also amplifying the culture and values of sociality, conviviality and sustainability of the beer product. – explains Andrea Bagnolini, Director General of AssoBirra In Connexia, we believe that we have found the perfect partner to accompany us in the construction of different narrative modes, where data and digital will become integral elements and support the coherence of the communication strategy. We are certain that, by working together, from the rich encounter between content, history, tradition and innovation, we will be able to create new opportunities for storytelling and bring benefits to the entire supply chain in terms of visibility and authority”.

“AssoBirra is an absolutely central company within the brewing industry, but also an authoritative source of certified information on beer, which forms part of everyone’s life and consumption habits. – comments Paolo d’Ammassa, CEO and Founding Partner of Connexia We are talking about the excellence of the Italian agri-food industry, with a truly fascinating history that goes back a thousand years and a tradition of quality that is a real asset for operators and enthusiasts alike. We are delighted to be able to support the Association in consolidating its role as a unique and reliable institutional interlocutor, offering a series of communication consulting activities that bear testimony to the commitment and key actions to all stakeholders united by their passion for beer”.

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Wake Up Innovators RESTART Connexia vis-à-vis with the cosmetics industry. Guest: Raffaella Gregoris.

8 June 2020 – The eleventh appointment of Wake Up Innovators | RESTART, the series of meetings dedicated to starting over, hosted by Connexia.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for a concrete analysis and open discussion with the major players of Italian industry, to take stock of business and strategies for responding to coronavirus emergency and restarting.

Invited this time to the virtual “lounge” of Connexia Corporate Communication Director, Zornitza Kratchmarova, is Raffaella Gregoris, founder of Bakel, the premium skincare brand. The entrepreneur will reflect on the changes in consumer habits, the new trends and specific needs affecting the cosmetics industry during and after lockdown, looking at the essential elements of the beauty scene: research, safety, quality, traceability and timely information.

Free live meeting subject to registration on the @Cisco Webex platform.

WAKE UP INNOVATORS | RESTART
Thursday 11 June
9:00 – 10:00
@Cisco Webex

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Wake Up Innovators RESTART. Fashion is the guest in Connexia’s virtual lounge: “restarting” according to the fashion industry. Guest: Francesca Lusini

28 May 2020 – Tenth appointment with Wake Up Innovators | RESTART , a series of meetings dedicated to restarting after the Covid-19 emergency, organised  by Connexia.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for a concrete analysis and open discussion with the major players of Italian industry, to take stock of business and strategies for responding to coronavirus emergency and restarting.

The guest of Zornitza Kratchmarova, Corporate Communication director at Connexia, will be Francesca Lusini, President of the Peuterey Group.

This is an opportunity to discuss together how one of the most influential and representative industries of our country can work to adapt and overcome the changes dictated by the health emergency, looking ahead to the next steps that the fashion sector will have to confront and manage in view of the “restart”.

Free live meeting event subject to registration on the @Cisco Webenx platform

 

WAKE UP INNOVATORS | RESTART
Thursday 04 June
9:00 – 10:00
@Cisco Webex

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Wake Up Innovators RESTART Connexia’s virtual meeting will discuss digital banking and “restarting”. Guest: Claudia Vassena.

25th May 2020 – The ninth episode of Wake Up Innovators | RESTART, a series of meetings dedicated to starting over after the Covid-19 crisis hosted by Connexia.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for a concrete analysis and open discussion with the major players of Italian industry, to take stock of business and strategies for responding to coronavirus emergency and restarting.

To do the honours, Zornitza Kratchmarova, Connexia’s Corporate Communication Director, will be speaking to Claudia Vassena, Head of buddybank, the innovative 24/7 banking model, developed exclusively for smartphone by Unicredit An opportunity for a particularly current discussion on the relationship between the health crisis and the country’s accelerated digital transformation – an unexpected stress test for an industry that is entirely strategic and vital for “restarting”.

Free Live meeting subject to registration on the @Cisco Webex platform

WAKE UP INNOVATORS | RESTART
Thursday 28th of May
From 9:00 – 10:00
@Cisco Webex

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Wake Up Innovators RESTART In Connexia’s virtual lounge, between emergency and “restarting”, a word about Pharma & Healthcare, Guest: Pasquale Frega.

The eighth episode of Wake Up Innovators | RESTART, the series of weekly meetings organised by Connexia and dedicated to “restarting” after the Covid-19 emergency.

As a free and wholly digital event, Wake Up Innovators | RESTART Special Edition offers an opportunity for concrete analysis and open discussion with the major players of Italian industry, to take stock of business and strategies for responding and restarting.

The next guest of Zornitza Kratchmarova, Corporate Communication Director at Connexia, will be Pasquale Frega, Country President of Novartis Italia and Chief Executive Officer of Novartis Farma. This talk promises to offer a highly topical and strategic perspective on the role of the pharmaceutical sector during all phases of the health emergency: the relentless fight against COVID-19, the extraordinary commitment to pharmacological and vaccine research, the hopes and expectations of the community in rebuilding, and the hopes for the “restart”.

Free live streaming event subject to registration on the @Cisco Webex platform.

WAKE UP INNOVATORS | RESTART
Thursday 21 May
9.00 – 10.00
@Cisco Webex

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Europ Assistance: a digital campaign for MyClinic. Connexia company.

15 May 2020 – Europ Assistance, a leading private insurance company in Italy, has chosen Connexia as its new creative agency, after a tender involving multiple players. The first campaign for the launch of MyClinic, the digital service for the health of the whole family, is already online, and has been integrated with a new COVID-19 Assistance function.

Present on all of the company’s social channels – Facebook, Instagram, Youtube – and planned on the main online newspapers in the months of May and June, the new Adv programme campaign, including video and display, was designed, produced and managed entirely by Connexia, under the creative direction of Adriano Aricò and Anna Vasta. It conveys the distinctive features of the service, which has been created to provide remote medical support and implemented to deal with the current health emergency.

True to its vocation as a Care Company, Europ Assistance has identified the needs caused by the Covid-19 emergency, integrating its range of services with great flexibility and promptness. At a time when mobility is still limited, the provision of prompt and qualified assistance in people’s homes is essential.

“Here at Europ Assistance, we have always taken care of people remotely, wherever they may be located. At the moment, we feel the need to emphasise our closeness with our clients and remain in contact with them in an even clearer way – explains Chiara Giglio, Head of Brand Communication & Social Responsibility at Europ Assistance Italia. – We are experts in assisting clients while they are on the road, and now – due to MyClinic’s innovative technology – we can continue to protect our clients’ health even while they are at home, and with the same levels of professionalism and empathy”.

We are truly proud to be able to support our clients in communicating initiatives and activities that can make a real difference people’s lives, especially at this current time of emergency, and Europ Assistance’s MyClinic campaign is a perfect example of this – says Massimiliano Trisolino, Managing Partner Strategy & Creativity at Connexia. – Connexia’s digital campaign, which is simple and direct, presents itself as the most effective way of informing clients about the available services that can be used to address medical concerns and unclear information”.

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