13 May 2020 — Connexia, an independent marketing and communication agency, announces its new partnership with Università Cattolica del Sacro Cuore (the Catholic University of the Sacred Heart). The aim is to develop an evolving and longterm study programme which draws on the experience and input of experts working in the fields of creative communication and business strategy. These areas, along with its talent culture, have all played a key role in Connexia’s success.

The partnership kicks off with a course on Economics and Management in Advertising Communications which will feature two guest speakers, Riccardo  Catagnano, Connexia’s Creative Director and Head of Branded Content, and Matteo Sbarra, Connexia’s Business Strategy Director. Their contributions will provide a direct link between the professional communications and academic worlds, while giving students a chance to learn about and see the advertising industry from the perspective of two current Connexia professionals.

Connexia firmly believes in its talent culture and significantly invests in it.

The agency cultivates its young internal talent pool by drawing on the company’s clear, solid, well-established professionalism. It sees its professionals as making all the difference.

The partnership with Università Cattolica del Sacro Cuore is part of programme that’s at one with the agency’s values. It also offers a chance to bring professional experience into the university classroom. For students, it provides an important, enriching and challenging opportunity. They get new inspiring input, learn about different work sectors and settings, connect with professionals, explore concrete and dynamic issues and they are inspired to think about their post-university prospects.

8 May 2020 – The Healthcare division of Ontex, a leading group in the research, development and distribution of personal hygiene products, following international consultation with several players, has chosen to entrust Connexia with the management of all media activities to support the ecommerce operations of Serenity and iD on a European level, and for the development of brand awareness of certain brands in Australia and France.

Founded in Belgium, and with a presence in 110 countries and its own proprietary and retailer brands, Ontex is a leading international personal hygiene group, committed to designing and manufacturing high-quality and increasingly innovative products for baby care, adult care and feminine care. Serenity, as well as being one of Ontex’s top brands, is also the name of the Group’s Italian operation. Present in Italy for over 35 years, it has been a strategic partner of Italian healthcare for some time, with 260 employees, over 300 collaborators and a large manufacturing plant running on a continuous cycle in the town of Ortona, in the region of Abruzzo.

The Connexia Media Team have been tasked with coordinating the digital marketing activities on a global level: assessment of all existing media accounts, activation of new channels, performance analysis, target identification, defining the strategy for maximising conversions.

A series of specific interventions are also planned in relation to searches, to enhance the search experience on the main search engines, along with managing social media for the launch of targeted campaigns and for covering the consumer journey of specific audiences.

“The Connexia partnership represents another step forward in our digital transformation project.  – says Andrea Pacioni, Global Digital Marketing Manager at Ontex – One of the cornerstones of the Ontex corporate strategy is to continue growing in the digital world, both in terms of its own ecommerce platforms and through third-party partnerships, in an industry that’s continuously expanding, that of healthcare.”

To support individual initiatives, specific push marketing campaigns will also be planned and constantly monitored through a reporting system, and dashboards tailored to suit the specific internal stakeholders.

“The addition of Ontex to our portfolio, and with such a prestigious international assignment, is further a confirmation of our expertise in the area of Digital Media. – says Andrea Redaelli, Digital Media Managing Partner at Connexia – As a Premier Google Partner, we make our skills and expertise available to brands on a daily basis, in the running of their digital advertising campaigns. We are delighted to be able to support Ontex in the management of all digital marketing activities, assisting with their growth and product launches in multiple countries.”

6 May 2020 –  Teva Italia, a leading multi-national in the pharmaceutical sector and the world’s leading manufacturer of equivalent drugs, has chosen Connexia to manage its social presence and all corporate communication activities within Italy, after a consultation period involving multiple players.

As the protagonist of an important investment in our country, where it has a commercial branch, 5 production sites for active ingredients and 1 finished product site, Teva has been able to consolidate its position as a leading company in the equivalent drug sector by covering the entire production cycle of the drug in Italy and making it one of the key markets for its development.

From a shortlist of agencies, Connexia was identified as the best partner to support Teva in the management of all of the pharmaceutical company’s communication activities, ranging from corporate PR to crisis management support to social media channels, as well as providing consultation and coordination at institutional events and support in the construction of online, offline, and television editorials.

“We have observed with great interest the evolution that communication is experiencing in all sectors and, in particular, in the health sector.
As a leading company in the pharmaceutical sector, we must be able to deal with and manage in the best possible way all aspects of our communication, whether traditional or innovative, both towards patients and all our stakeholders who, in addition to depending on our products every day, must find in Teva a reference partner.
 – explains Hubert Puech d’Alissac, Managing Director of Teva Italia  –  For this reason we selected the agency that we felt was able to provide the most suitable services for our communication activities with great care, and our choice fell on Connexia”.

Teva Italia’s choice in engaging Connexia to support all of its communication activities is further proof of how much our vertical expertise is recognised and appreciated by the Pharma & Healthcare sector – comments Stefano Ardito, Chief Growth Officer at Connexia – As the only Italian company of GLOBALHealthPR® – the largest international network of independent agencies specialising in scientific and pharmaceutical communication – we are able to capitalise on the enrichment that we gain from sharing international best practices and we have been able to take a fresh look at industry communication, an approach characterised by digital innovation and capable of developing coherent strategies, regardless of the channel in question. There is no particular distinction between online and offline: ideas, creativity and content relevant to various targets, together with planning and targeted management of digital media advertising are the order of the day.

We are delighted to be able to guarantee our support to a company that is so active in both Italy and Europe, and which contributes to the creation of economic value, both in terms of employment as well as research & development. To strengthen Teva’s strategic positioning, we have decided to create a team with expertise across the board, which will help the company to communicate in an effective and relevant way with patients, associations, stakeholders, and the scientific community”.

28 April 2020 — buddybank , Unicredit’s banking model designed exclusively for smartphone, has seen its own “buddy” in Connexia, the best strategic and creative partner to have by its side in all of the brand’s communication initiatives.

Under the creative direction of Riccardo Catagnano, with strategic planning and communications support for ATL and digital campaigns, Connexia will illustrate the young brand’s disruptive innovation spirit within the Group.

“buddybank is the embodiment of innovative, unconventional and creative: the same qualities we found in Connexia and that we were seeking, to achieve, together, a further leap in communication terms” — declares Federico Napoli, Head of Marketing & Products at buddybank — Connexia has managed to fully comprehend the spirit that guides all of our actions which we also want to get across to our potential clients: smart, early adopters, searching for a service that is unique, efficient and always active. We will continue working on proposals for new banking concepts, like buddybank: simply open the app and talk to your bank via chat, always open 24/7 to assist or for personalised services. An ever more appreciated service, particularly in these unprecedented times”.

Connexia will accompany buddybank in all communication campaigns in order to make its service even more appealing on the market.

“We’re excited to have undertaken this journey with buddybank team: this victory, in a race which has also seen historical advertising giants amongst the participants, confirms once again that the new agency model that Connexia represents is successful.” — affirms Stefano Ardito, Chief Growth Officer at Connexia — Combining data, creativity, media and technology with passion to offer a complete consultation, putting the human element at its heart: this is the true identity of Connexia.

People remain the driving force of day-to-day work: they are our key value that distinguishes our agency from competitors, and we are proud that this approach has been adopted so eagerly. — continues Ardito —  Work began in February, with a time scale of two years: we have a future of campaigns, commissions and much more, through various touchpoints and different platforms, and we can’t wait to make our enthusiasm and professionalism available to buddybank and charter this journey together”.

16 April 2020 – The independent marketing and communication agency Connexia, following consultation with several players, was chosen by Cereal Docks, the Italian industrial group active in primary agri-food processing for the feed, food, pharma, cosmetic and technical sectors, for strategic communication and branding consultancy.

Having been in the market for 37 years, engaged in the production of ingredients derived from oilseeds and cereals intended for multiple applications, Cereal Docks has become the driver of considerable growth over the years, thanks also to investments in the development of the industrial structure, diversification of the offer and innovation. The company is also a corporate partner of the FoodTech Accelerator, an acceleration programme promoted by Deloitte and dedicated to innovative projects and start-ups in the food and retail sectors.

A team with transversal skills, made up of strategists and branding and communication experts, will support the Vicenza group during the three phases through which the project will be structured. The initial phase begins with analysis of the reference market and the way the brand is perceived, key to the understanding of the company and its business objectives, to the study of the stakeholders and their demands,  to the collection of all the information required for  definition of the strategy, which will guide the two following steps of Design and Execution. The Design phase will lead to definition of the strategic positioning outputs, the communication plan and all the elements required for the Execution phase to enable managed and conscious change in the new direction jointly with the company.

“We are involved in a new phase of evolution, looking towards diversification of the offer and development of new business areas.”  says Giovanni Fanin, Finance Manager and spokesperson for the entrepreneurial family at the head of the Cereal Docks Group,  “As a logical consequence, we felt the need to begin an in-depth reflection about our identity, its values and our core vocation, in discussion with various stakeholders both inside and outside the company. The aim is to update our communication methods, adapting them to new challenges in the present and future.”

“Our teams stand out for their integrated approach and ability to get people with different professional backgrounds and skill sets to collaborate in an effective manner: innovation, creativity, data analysis, communication united together in a single blend, to find out how to really get to know the customer and their needs.” comments Massimiliano Trisolino, Managing Partner Strategy & Creativity for Connexia “We are particularly pleased to be collaborating with Cereal Docks on this new project, an opportunity for us to be truly incisive in supporting the company on a fundamental evolutionary path towards its growth.”