9 April 2020 – The independent marketing and communication agency Connexia presents the second instalment of its Sharing is Caring programme, a cycle of free online meetings characterised by the sharing of digital knowledge.

A chance for Connexia professionals to share their own experience and skills, and discuss how to face emergencies and restarting by focussing on digital transformation.

Tuesday 14 April will be the turn of Giorgio Volpe, SEO Director at Connexia, with a webinar entitled: “The relationship between SEO and brand? A strategic pillar that is often underestimated”. This will be a chance to examine advice and good practices for better representing the contents of your site in search results, optimising the possibility of conveying qualified traffic and improving the perception of your brand.

Free live streaming event subject to registration on the @Cisco Webex platform.

SHARING IS CARING | SEO
Tuesday 14 April
9.00 – 10.00
@Cisco Webex

3 April 2020 – The independent marketing and communication agency Connexia presents Sharing is Caring, a new series of free online meetings based on sharing digital knowledge.

These meetings are a chance for Connexia professionals to put their experience and skills at the service of the community, exploring how to deal with crises and their aftermath by focusing on digital transformation.

The series will begin on Tuesday 7 April with “Web Analytics: how to take advantage of traffic booms to improve the consumer experience and the effectiveness of brand business strategies” by Marco Cilia, Connexia’s Data Solutions Director.

This webinar will examine the current situation and take a proactive look at the future: at a time when online platforms, especially ecommerce platforms, are experiencing major increases in terms of contacts and interactions, we need to know how to analyse traffic data, understand the behaviour of online visitors, and retain them as customers by improving the browsing experience.

Free live-streamed event subject to registration on the @Cisco Webex platform.

SHARING IS CARING | WEB ANALYTICS
Tuesday 7 April
9:00–10:00
@Cisco Webex

25 March 2020 – SOLIDARITY. A “full” and precious word. There are no longer any solidarity initiatives in our country to support the Civil Protection, individual hospitals, health workers, and all those categories of workers and emergency responders who are fighting on the front line against Covid-19 every single day.

With its professionals, the communication agency Connexia has decided to make its own contribution by developing a data application to monitor all companies actively involved in the fight against the pandemic, mapping the cash and material donations made by individual companies and graphically representing them in the form of aggregated data.

This “generosity map” will give face and voice to the many companies that are contributing to the wave of solidarity, hour after hour. But that’s not all. It also represents an opportunity to launch an appeal to the civic community so that everyone can get involved, helping to signal new donations.

“As a company, and as citizens, we can’t just stand still – we don’t know how. This initiative is our way of contributing and giving back to the community, providing a cross-section of those who are donating in the business world. – commented Paolo d’Ammassa, CEO and Founding Partner of Connexia – The corporate purpose cannot and must not be reduced to mere statements: it must be consistent and tell a story of shared values. Companies’ strategies and actions have an impact on the communities in which they operate. At Connexia, our internal commitment to concrete action is very high, which is a source of real pride for us. All the actions that have taken us into the field in recent weeks – participation in the Digital Solidarity initiative by Minister for Innovation Paola Pisano, the two pro bono campaigns for as many fundraisers promoted by non-profit organisations that find themselves on the front line at the moment, the choice to gift knowledge to nurture and spread digital culture – come from below: our management has limited itself to sharing and ratifying them, but it is our people who are the tireless promoters of concrete actions to support the civic community”.

The initiative focusses on the world of businesses. The data app does not monitor the fundraising promoted by institutions, organisations, non-profit bodies, or private bodies.

13 February 2020 – The independent marketing and communication agency Connexia loves to drive change – rather than face it passively.

And, in a world like that of Communication, where everything is constantly in flux, it’s worth keeping up with the times and investigating the only thing that is – seemingly – unchangeable: the client-agency engagement process.

Channels, creativity, audiences, agency models, media consumption: everything has been turned upside down in the digital era. New and different ways of marketing and communicating are rapidly emerging and establishing themselves: if they want to remain relevant, brands must – and have had to – deal with these.

And yet there is one thing – just one – that hasn’t changed a bit: the client-agency relationship, which has remained constant since the days of Mad Men. Especially if we consider the dynamics of engagement.

Can you really stand still?

“We have always remained mindful of the subject of tenders”,  comments Paolo d’Ammassa, CEO & Founding Partner of Connexia. “Often, however, there is still a lack of awareness and transparency regarding their use.”
Because of this, for Valentine’s Day, we decided to present Solometro to brands and agencies, as a gift that will make them smile but also reflect.”

Responding to ten questions, brands can check how the pitch they have made or will be making will be perceived by agencies. In turn, agencies receive an indication of the level of spuriousness of the tenders that have been submitted.

“The Solometro encapsulates 20 years of direct experience of love or hate for the concept of tenders“, d’Ammassa continues. “The tool was designed with the aim of identifying true love between clients and agencies, in the shortest time possible, that will last over time, without turning into a brief fling.”

A provocative game that has a serious and important aim: are we still sure that even after 70 years of honoured service, the tender is still the most effective tool for client-agency engagement?

The Solometro is a playful tool that Connexia is offering the market – a cue that should make people stop and consider new ways of engagement and interaction, such as agile workshops for example, to make the client-agency relationship more effective and enduring over time.” 

05 February 2020 – The independent marketing and communication agency Connexia places a great deal of importance on growth and change. It has carved out its own path to success by creating a new approach to customer relations, founded on collaboration and transparency.

The story of Connexia really began when it took control of its repositioning strategy and corporate identity: over the last five years, the agency has embraced change to create a whole new model—integrating data, creativity, media and technology—backed by increases in business and strategic operations.

Creativity in Love with Data and Technology, the company motto, perfectly encapsulates Connexia’s new identity. This rebranding also extended as far as the logo, which now includes a symbol made up of four graphic elements, each representing one of the agency’s cornerstones: data (the triangle), creativity (the circle), media (the arrow), and passion (the heart). The entire design is surrounded by a square, which symbolises the technology that powers Connexia.

“Connexia is a new type of agency, combining data, creativity, media and technology with love and passion. Our goal is to become an extension of our customers’ marketing and communications departments, to achieve total transparency, and to build a unique team, committed to pursuing our shared objectives.

We want to subvert the traditional agency model to become something totally different, combining the beauty of creative agencies with the strength of consulting firms”, explained Paolo d’Ammassa, CEO & Founding Partner of Connexia, “None of this would be possible without a very special group of people. We are constantly investing in talent and new professional skills, cultivating teamwork and consistent excellence, because we believe that people make the real difference.”

Co-creation, collaboration, innovation, and agile thinking. At Connexia, there are no hard lines between departments: the different professionals can all grow and work together. By evolving as a team, each individual is able to improve and learn from their mistakes.

A series of forward-thinking strategic choices—the introduction of the Innovation Team; the creation of Connexia Media House to internalise video production; the inauguration of the Corporate Division, dedicated to media relations; the acquisition of the Ragooo experience agency; and the new drive to develop a proprietary suite of products for data analysis (Audience Tracker, SEO Defender, Outcomes)—have defined Connexia’s growth in recent years.

“Connexia’s choice to become an equal partner in its customers’ success has yielded impressive results,” stated Marina Salamon, majority shareholder and President of Connexia, “2019 came to a close with a 38% growth in revenue, thanks largely to the company’s ability to formulate creative strategies that are guided and supported by data analysis, a passion for innovative technology, and a love for unconventional creative decisions.”